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All Journal APPA : Jurnal Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Gigih Amrillah Ibnurhus
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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PEMANFAATAN DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS TAMAN BACA MASYARAKAT (TBM) KOLONG CIPUTAT Gigih Amrillah Ibnurhus; Syaeful Machfud; Okky Prasetia
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): APPA : Jurnal Pengabdian kepada Masyarakat
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan strategi digital marketing dalam meningkatkan brand awareness Taman Baca Masyarakat (TBM) kolong Ciputat. Menggunakan pendekatan kualitatif dengan metode studi pustaka, penelitian ini mengkaji berbagai sumber literatur dan data sekunder terkait implementasi digital marketing pada TBM. Hasil penelitian menunjukkan bahwa hanya 45% TBM yang telah beradaptasi dengan transformasi digital, dengan 23% memiliki presence aktif di platform digital. Implementasi strategi digital marketing yang terstruktur terbukti dapat meningkatkan visibilitas TBM hingga 156% dalam aspek pertumbuhan pengunjung. Pengembangan konten digital yang relevan, optimalisasi platform media sosial, dan penggunaan tools digital marketing yang terjangkau menjadi kunci keberhasilan peningkatan brand awareness TBM kolong Ciputat. Penelitian ini merekomendasikan pentingnya pengembangan kapasitas pengelola TBM dalam kompetensi digital dan implementasi sistem monitoring evaluasi yang terukur untuk keberlanjutan program.
Meningkatkan Kesadaran Kritis terhadap Konten Digital dan Tantangan Etika dalam Pemanfaatan AI pada SMK PKP 1 Jakarta Jiyan Suhada; Gigih Amrillah Ibnurhus; Faruk Muhamad
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 4 (2025): Oktober: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i4.2438

Abstract

This Community Service Program (PkM) arises from the significant challenges faced by Vocational High School (SMK) students in adapting to the rapid progression of the digital era and the widespread use of artificial intelligence (AI). In an environment flooded with online information, many students tend to accept and share digital content without adequately verifying its validity, leaving them susceptible to misinformation, deceptive media, and inaccurate data. Ethical risks linked to AI misuse have also surfaced, including plagiarism through automated text-generation tools, excessive reliance on chatbots without ethical consideration, and potential privacy breaches due to limited awareness of technological vulnerabilities. To respond to these issues, the PkM program adopts an educational strategy focused on critical digital literacy training and mentoring tailored for SMK students. The initiative highlights the importance of critical thinking in evaluating and validating digital information, while simultaneously promoting ethical responsibility in using AI. Through workshops, case-based simulations, group discussions, and practical content analysis, students learn to recognize digital manipulation and reflect on the social implications of AI. Expected outcomes include increased ethical digital awareness, the development of a sustainable training module, academic publications, and long-term collaboration between schools and universities, ultimately preparing students to be competent, ethical, and responsible digital citizens.
Co-Authors Faruk Muhamad Jiyan Suhada Okky Prasetia Syaeful Machfud