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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset International Journal of Multilingual Education and Applied Linguistics
Hasna Nabiilah Widiani
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Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analyzing User Experience In The M-TIX Application Using The User Experience Questionnaire Method Rayhan Ananda Hafiz Pradipta; Hasna Nabiilah Widiani; Dimas Akbar Tama; Anka Luffi Ramdani; Kinaya Khairunnisa Komariansyah; Muhammad Ilham Nurfajri; Irma Rasita Gloria Barus; Amata Fami
International Journal of Multilingual Education and Applied Linguistics Vol. 1 No. 3 (2024): August : International Journal of Multilingual Education and Applied Linguistic
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijmeal.v1i3.62

Abstract

The utilization of mobile applications in the service sector has experienced significant growth, fueled by increased access to the internet and the use of smartphones. The M-TIX app, which provides online movie ticket booking services, is one example of an app that has become an important part of movie fans' routines. Despite its popularity, users have reported various issues related to usability and overall user satisfaction. In this study, we focus on the user experience of the M-TIX app by using the User Experience Questionnaire (UEQ) to identify the strengths and weaknesses of the user experience aspects. Through a structured qualitative approach, the UEQ enables an in-depth evaluation of six key dimensions of user experience, namely Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. The study involved respondents predominantly aged between 17 to 21 years old, with the largest group being 20 years old (15 respondents), and most of them (26 respondents) were students. The results of this study are expected to provide valuable recommendations for improving the design and functionality of the M-TIX application, as well as increasing the understanding of the relationship between users' characteristics and their perceptions of user experience in the context of online movie ticketing applications. This research aims to address the existing problems and enhance user satisfaction by providing actionable insights.
Analyzing User Experience In The M-Tix Application Using The User Experience Questionnaire Method Rayhan Ananda Hafiz Pradipta; Dimas Akbar Tama; Kinaya Khairunnisa Komariansyah; Hasna Nabiilah Widiani; Muhammad Ilham Nurfajri; Anka Luffi Ramdani; Irma Rasita Gloria Barus; Amata Fami
International Journal of Multilingual Education and Applied Linguistics Vol. 1 No. 3 (2024): August : International Journal of Multilingual Education and Applied Linguistic
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijmeal.v1i3.67

Abstract

The utilization of mobile applications in the service sector has experienced significant growth, fueled by increased access to the internet and the use of smartphones. The M-TIX app, which provides online movie ticket booking services, is one example of an app that has become an important part of movie fans' routines. Despite its popularity, users have reported various issues related to usability and overall user satisfaction. In this study, we focus on the user experience of the M-TIX app by using the User Experience Questionnaire (UEQ) to identify the strengths and weaknesses of the user experience aspects. Through a structured qualitative approach, the UEQ enables an in-depth evaluation of six key dimensions of user experience, namely Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. The study involved respondents predominantly aged between 17 to 21 years old, with the largest group being 20 years old (15 respondents), and most of them (26 respondents) were students. The results of this study are expected to provide valuable recommendations for improving the design and functionality of the M-TIX application, as well as increasing the understanding of the relationship between users' characteristics and their perceptions of user experience in the context of online movie ticketing applications. This research aims to address the existing problems and enhance user satisfaction by providing actionable insights.
Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1432

Abstract

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.
Co-Authors Anka Luffi Ramdani Dimas Akbar Tama Fami, Amata Irma Rasita Gloria Barus Kinaya Khairunnisa Komariansyah Kuntari, Wien Muhammad Fillah Alfatih Muhammad Ilham Nurfajri Rayhan Ananda Hafiz Pradipta Thoriq Muhammad Pasya