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All Journal JURNAL PENDIDIKAN TAMBUSAI Innovative: Journal Of Social Science Research ECONOMIST: Jurnal Ekonomi dan Bisnis As-Syirkah: Islamic Economic & Financial Journal Journal of Business Inflation Management and Accounting
Tinambunan, Fitry Ulinda
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH BRAND IMAGE PADA KEPUTUSAN PEMBELIAN PRODUK MOMOYO OLEH MAHASISWA FAKULTAS EKONOMI DI UNIMED Siregar, Abed Nego; Sinaga, Dewi Larasati; Tinambunan, Fitry Ulinda; Saragi, Sarah Lylia; Sitio, Veranita; Banjarnahor, Yefoni
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i1.76

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek (brand image) terhadap keputusan pembelian produk Momoyo di kalangan mahasiswa Fakultas Ekonomi Universitas Negeri Medan (UNIMED). Dengan menggunakan metode kuantitatif dan pendekatan deskriptif, data dikumpulkan melalui kuesioner online dari 32 responden yang dipilih secara acak. Uji validitas, reliabilitas, normalitas, dan analisis regresi linear sederhana digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan persamaan regresi . Koefisien regresi sebesar 1.145 menunjukkan bahwa setiap peningkatan satu unit dalam brand image meningkatkan keputusan pembelian sebesar 1.145 unit. Nilai Cronbach’s Alpha sebesar 0.935 menunjukkan reliabilitas instrumen yang sangat baik, sementara uji normalitas dengan nilai signifikansi 0.200 memastikan residual berdistribusi normal.
Analisis Kelayakan Bisnis Toko Sola Pancing Lubis, Putri Kemala Dewi; Tinambunan, Fitry Ulinda; Manurung, Eka Valentina; Siagian, Eny Juliana
Journal of Business Inflation Management and Accounting Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i1.4520

Abstract

A business feasibility study is an important step in determining the potential success of a business, including a shop. This article analyses various aspects that affect the operation and profitability of such businesses, including legal, marketing, and financial aspects. In the legal aspect, the importance of licensing and regulatory compliance are identified as determinants of consumer confidence. In terms of marketing, strategies such as market segmentation, promotion, and strategic location selection can increase the attractiveness of stores to customers. Financial analyses were conducted by assessing revenue, costs, profitability, as well as liquidity and solvency ratios to gauge profit potential. The results of the analysis show that this grocery store has a great opportunity to grow if managed properly. In conclusion, a comprehensive feasibility study is essential to ensure long-term success in business.
Dinamika Pasar Modal Indonesia: Perjalanan Selama dan Pasca Pandemi Dianita, Ami; Tinambunan, Fitry Ulinda; Lubis, Nazia Safira; Lingga, Rossi Dearni; Lubis, Putri Kemala Dewi
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Krisis multi-dimensi akibat pandemi Covid-19 muncul dengan cepat dan mengekspos kerapuhan berbagai negara di berbagai sektor. Dalam sektor kesehatan, pandemi ini menyoroti kekurangan dan ketidakmerataan fasilitas kesehatan di banyak negara, termasuk Amerika Serikat dan Italia, yang sebelumnya dianggap maju dalam fasilitas kesehatan publik. Di bidang ekonomi, krisis yang dipicu oleh pandemi Covid-19 telah mengakibatkan kontraksi dalam perekonomian global. Institusi keuangan dunia memperkirakan bahwa pandemi Covid-19 akan menyebabkan kontraksi ekonomi dunia antara -2,0% hingga 2,8% pada tahun 2020, dibandingkan dengan pertumbuhan rata-rata sebesar 2,9% pada tahun 2019. Pada saat yang sama, pandemi Covid-19 juga diharapkan akan mengurangi aliran perdagangan dan investasi global hingga 30%, sambil meningkatkan volatilitas pasar keuangan dunia hingga 215%. Penelitian ini akan membahas aktivitas pasar modal Indonesia selama dan setelah era pandemi. Metode penelitian yang digunakan adalah kualitatif karena hanya mendeskripsikan situasi atau peristiwa tanpa mencari hubungan, menguji hipotesis, atau membuat prediksi. Hasil penelitian menunjukkan bahwa kinerja Pasar Modal Indonesia pada tahun 2021 menunjukkan kinerja yang stabil dan meningkat, yang tercermin dalam stabilitas pasar, aktivitas perdagangan, jumlah penghimpunan dana, dan jumlah investor ritel yang mencapai rekor tertinggi.
Analisis Minat Masyarakat dan Pendapatan Masyarakat terhadap Pegadaian Syariah Sinaga, Anisa Fitria; Lubis, Atika Atayarisah; Sinaga, Dewi Larasati; Tinambunan, Fitry Ulinda; Amelia, Regita; Saragi, Sarah Lylia; Sitio, Veranita
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/y12atv51

Abstract

People with low incomes may see sharia pawnshops as a way to obtain additional funds by using their assets as collateral. In this case, their interest in using sharia pawnshops is related to increasing their income. Considering the importance of understanding people's interest and income towards sharia pawnshops, a comprehensive and in-depth analysis is needed. This research aims to analyze what factors influence people's interest in sharia pawnshops, as well as the relationship between people's income and interest in sharia pawnshops. The method used in this research is a literature review, namely a systematic, clear and repeatable identification method. The data source for this research uses secondary data in the form of literature studies by analyzing various reading materials related to people's income, people's interests, and sharia pawnshops.
Teori Ekonomi Keynesian Mengenai Inflasi dan Pengaruhnya Terhadap Ekonomi Modern Meirizal, Mica Siar; Sinaga, Dewi Larasati; Tinambunan, Fitry Ulinda; Saragi, Sarah Lylia; Sitio, Veranita
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9754

Abstract

Inflasi adalah salah satu masalah ekonomi yang kerap terjadi di suatu negara.inflasi yang berlangsung dengan durasi yang lama dapat mengakibatkan kelumpuhan ekonomi dalam suatu negara.Penelitian ini dilakukan dengan tujuan mengetahui dampak teori Keynes terhadap ekonomi modern terutama inflasi.Penelian ini dilakukan dengan menggunakan studi kepustakaan dengan teknik editing,organizing dan finding.Teori ekonomi Keynesian sangat berpengaruh terhadap ekonomi modern, terutama pada bidang kebijakan ekonomi makro.
Pengaruh Kebijakan Proteksionisme Terhadap Hubungan Dagang Antar Negara Matondang, Khairani Alawiyah; Sinaga, Dewi Larasati; Tinambunan, Fitry Ulinda; Saragi, Sarah Lylia; Sitio, Veranita
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10847

Abstract

Protectionist policies have been a strategy often adopted by countries seeking to protect their domestic industries from global competition. This strategy includes implementing tariffs, quotas, and various other trade barriers to reduce imports. Although its primary goal is to support domestic economic growth and preserve jobs, protectionism often has unintended consequences on trade relations between countries. This research aims to analyze the influence of protectionist policies on the dynamics of international trade. Through quantitative and qualitative approaches, this study shows how tariffs and trade barriers affect the flow of goods and services between countries. The research results show that protectionism tends to lead to reduced trade volumes, increased consumer prices, and disruption to global supply chains. In addition, protectionist policies can trigger retaliatory actions from affected countries, which can repel diplomatic and economic relations. In the long term, protectionism can hinder innovation and economic efficiency by reducing competition and limiting international cooperation. The study recommends that while protectionism may provide short-term benefits for certain countries, a more open and collaborative approach to international trade would be more beneficial in the long run. Involvement in the multilateral trading system and free trade agreements can encourage inclusive and sustainable economic growth.
Co-Authors Amelia, Regita Banjarnahor, Yefoni Dianita, Ami Lingga, Rossi Dearni Lubis, Atika Atayarisah Lubis, Nazia Safira Lubis, Putri Kemala Dewi Manurung, Eka Valentina Matondang, Khairani Alawiyah Meirizal, Mica Siar Saragi, Sarah Lylia Siagian, Eny Juliana Sinaga, Anisa Fitria Sinaga, Dewi Larasati Siregar, Abed Nego Sitio, Veranita