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Pengaruh Harga dan Promosi Terhadap Minat Beli Sarung Tenun Lamaholot pada Rumah Tenun Milenial Mudmainna, Mudmainna; Uran, Brigita Elisabet KR; Masi, Reinaldis
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7621

Abstract

Penelitian ini mempunyai tujuan untuk menganalisis seberapa besar pengaruh harga dan harga terhadap minat beli konsumen sarung tenun lamaholot pada Rumah Tenun Milenial. Jenis penelitian yang digunakan adalah explanatory kuantitatif. Metode yang digunakan dalam penelitian ini adalah penelitian kepustakaan dan penelitian lapangan dengan survei lapangan membagikan kuesioner sebagai responden. Populasinya adalah seluruh konsumen yang membeli sarung tenun di Rumah tenun Milenial berjumlah 150 orang. Pengambilan sampel dilakukan secara sensus. Metode analisis yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reabilitas, Teknik Analisis Regresi linier berganda, Uji F, Uji T, dan Analisis Koefisien Determinasi. Data penelitian diolah menggunakan software SPSS Variabel bebas pada penelitian ini adalah Harga (X1) dan Promosi (X2). Variabel terikat pada penelitian ini adalah Minat Beli Konsumen (Y). Hasil penelitian ini menunjukkan bahwa variabel harga dan promosi berpengaruh signifikan secara simultan terhadap minat beli konsumen. Besar pengaruh antara variabel harga dan promosi terhadap minat beli konsumen sebesar 60,08 %.
Pelatihan Manajemen Usaha Kelompok Pengrajin Tenun Ikat Desa Boleng Mudmainna, Mudmainna; Masi, Reinaldis; KR.Uran, Brigita Elisabet
Jurnal Medika: Medika Vol. 4 No. 2 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dncjaa32

Abstract

Permasalahan yang dihadapi para pengrajin adalah kemiskinan yang dihadapi oleh masyarakat sangatlah beragam, termasuk dari kalangan perempuan atau ibu rumah tangga. Pada umumnya, kaum perempuan terdorong untuk mencari nafkah karena tuntutan kesejahteraan keluarga yang disebabkan oleh penghasilan suami yang kurang mencukupi kebutuhan. Motivasi kerja masyarakat seperti perempuan pedesaan yang bekerja bukanlah sekadar mengisi waktu luang, atau melanjutkan karier semata, tetapi juga untuk meningkatkan pendapatan keluarga, serta lemahnya pengelolaan usaha, pemasaran produk, serta pencatatan keuangan yang belum terstruktur. Melalui pelatihan manajemen usaha, peserta diberikan pemahaman mengenai perencanaan bisnis, pengelolaan keuangan sederhana, serta strategi pemasaran berbasis digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas manajerial kelompok pengrajin tenun ikat di Desa Boleng. Metode pelaksanaan kegiatan meliputi survei, memberikan pelatihan manajemen usaha, serta memberikan monitoring dan evaluasi terhadap manajemen dan pemasaran yang sudah dilakukan. Hasil pelatihan membawa dampak positif bagi kelompok pengrajin dan anggotanya karena dengan mudah bisa memahami tentang pentingnya manajemen usaha terutama proses pemasaran secara online yang harus mengikuti tren masa kini, serta memberikan peningkatan pemahaman peserta dalam mengelola usaha secara lebih sistematis. Kegiatan ini diharapkan menjadi awal dari pengembangan kapasitas ekonomi lokal berbasis kearifan budaya tenun ikat.
GEMPUR STUNTING DENGAN “NAGITA” DI KELURAHAN BALELA KECAMATAN LARANTUKA Mudmainna, Mudmainna; Uran, Brigita Elisabet KR.; Masi, Reinaldis
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4587

Abstract

The training activity with the theme “Combating Stunting with Nagita (Tuna Nuggets) in Balela Village” was successfully conducted overall. The local PKK women’s group demonstrated great enthusiasm in learning food processing techniques, particularly in creatively transforming tuna fish into nutritious side dishes and snacks. This initiative is highly relevant given that tuna is both rich in nutrients and abundantly available in Balela Village, East Flores Regency. The program began with a presentation by the team on the nutritional content of tuna, followed by a hands-on session where participants practiced processing tuna into nuggets. The activity received positive responses from both participants and village officials, as reflected in the readiness of facilities and infrastructure, as well as the participants’ active involvement throughout all stages of the training. All participants remained engaged until the end of the program, with none leaving the venue prematurely. The outcome of the training, in the form of Tuna Nugget products, was directly consumed together at the activity site, providing not only a pleasant learning experience but also tangible benefits for the community.
PENINGKATAN NILAI TAMBAH WISATA PANTAI MELALUI TRANSPLANTASI KARANG DI PANTAI TAMAN KOTA KELURAHAN BALELA Uran, Brigita Elisabet KR.; Mudmainna, Mudmainna; Masi, Reinaldis
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4624

Abstract

The degradation of coral reef ecosystems in Indonesia’s coastal areas, including Balela Village, Larantuka District, East Flores Regency, has become a serious problem affecting the ecological, social, and economic aspects of coastal communities. The lack of community awareness regarding the importance of coral reef conservation and the limited utilization of marine tourism potential further worsen this condition. This Community Service Program (PkM) aims to enhance community awareness, knowledge, and skills in environmental conservation while optimizing the added value of coastal tourism through coral transplantation. The implementation method was designed in three stages: planning, implementation, and evaluation, involving lecturers and students of the Larantuka Institute of Teacher Training and Technology together with the Balela community. The activities included educational sessions, interactive discussions, hands-on coral transplantation using hexagonal dome-shaped iron frames, as well as observation and interviews for evaluation. The results showed significant improvements in participants’ knowledge, attitudes, and skills related to marine conservation; the growth of collective awareness to maintain beach cleanliness; and the emergence of marine tourism-based business opportunities with the potential to increase household income. Despite challenges such as limited facilities and unfavorable weather conditions, active community participation and support from local government were key factors in the program’s success. In conclusion, coral transplantation combined with an educational-participatory approach has proven effective not only in restoring marine ecosystems but also in promoting coastal community empowerment towards sustainable economic development.
PELATIHAN PENGOLAHAN BAHAN LOKAL BAGI IBU PKK SEBAGAI UPAYA UNTUK MENINGKATKAN PENDAPATAN KELUARGA DI DESA TUAKEPA KECAMATAN TITEHENA Masi, Reinaldis; Mudmainna, Mudmainna; Uran, Brigita Elisabet KR.
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4638

Abstract

This Community Service Program (PkM) was carried out in Tuakepa Village, Titehena District, East Flores Regency, East Nusa Tenggara, focusing on training the local women’s group (PKK) in processing banana-based local food products. Tuakepa has abundant banana resources; however, their utilization has been limited to household consumption and sales in raw form at low prices. The objective of this program was to improve the knowledge, skills, and motivation of PKK members in processing bananas into economically valuable products, such as caramel-coated chocolate banana chips. The implementation method included entrepreneurship counseling, hands-on banana processing practice, as well as reflection and group evaluation. The results indicated a positive response, with the active participation of 15 women throughout the training sessions. The products produced had distinctive flavors, were well-received by participants, and demonstrated potential as a family-based business commodity. The program’s impact extended beyond technical skill enhancement to strengthening social bonds, fostering entrepreneurial spirit, and creating opportunities for developing small-scale businesses within the PKK community. In conclusion, local food processing training has provided significant contributions to supporting family economic independence and women’s empowerment in rural areas.
Motif dan Proses Pembuatan Kewatek pada Desa Bantala Kecamatan Lewolema Kabupaten Flores Timur Uran, Brigita Elisabet KR.; Mudmainna, Mudmainna; Titu, Maria Anita; Masi, Reinaldis
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4697

Abstract

Tenun Ikat is a traditional art form created by Lamaholot women as a medium to express the cultural identity and philosophy of life of the local community. This study aims to describe the motifs, meanings, and process of making Kwatek weaving in the Dona Tobo Ikat Weaving Group in Lewolema, as well as to understand the cultural meaning contained within it as an effort to strengthen local identity. The method used is a qualitative descriptive method through observation, interviews, and documentation. The results show that this group consists of 12 housewives who produce three main types of weaving: Kewatek for women, Nowing for men, and Selendang as a small woven cloth. The woven motifs are passed down from generation to generation and are believed to be sacred motifs revealed by the ruler of nature. Each motif depicts the values ​​of ancestral heroism and symbolizes the traditional three-burner wedding ceremony typical of the Lewolema area. The weaving process includes three main stages: preparation, dyeing, and weaving, which must be carried out carefully to produce beautiful and meaningful motifs. This study concludes that ikat weaving not only functions as a traditional craft, but also as a means of cultural preservation and identity transmission between generations.
PENGARUH MOTIVASI DAN KOMITMEN KERJA TERHADAP PENINGKATAN KINERJA KARYAWAN PADA PT PAHALA BAHARI NUSANTARA Mudmainna, Mudmainna; Uran, Brigita Elisabet KR.; Masi, Reinaldis
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.27489

Abstract

Penelitian ini mempunyai tujuan untuk menjelaskan pengaruh motivasi dan komitmen kerja terhadap peningkatan kinerja karyawan pada PT Pahala Bahari Nusantara. Metode yang digunakan dalam penelitian ini adalah penelitian kepustakaan dan penelitian lapangan dengan survei lapangan membagikan kuesioner sebagai responden. Populasinya adalah seluruh karyawan berjumlah 57 orang. Pengambilan sampel dilakukan secara sensus. Data dianalisis dengan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa sebagian besar (53,70 %) motivasi dan komitmen kerja berpengaruh signifikan terhadap peningkatan kinerja karyawan.
Pengaruh Penerapan Kurikulum Merdeka Terhadap Hasil Belajar Siswa pada Mata Pelajaran Ekonomi Kelas X SMA Negeri I Titehena Masi, Reinaldis
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.249

Abstract

This research aims to determine the effect of implementing the independent curriculum on student learning outcomes in the economics subject of class X of SMA Negeri 1 Titehena. This research uses a descriptive quantitative research method that describes the variables as they are, supported by data in the form of numbers generated from actual conditions The population and sample used in this study were 41 students of class X of SMA Negeri I Titehena, with the sampling technique used being the saturated sampling technique or census technique. The data collection technique used was a questionnaire distributed to all respondents. Data analysis techniques using simple linear regression analysis. The results of the research and data analysis show that the independent curriculum variable has a significant effect on student learning outcomes in the economics subject of class X of SMA Negeri I Titehena, as indicated by the results of the t-test with a calculated t value > t table (7.298 > 1.684) with a significance level of 0.00 < 0.05.These results show that the independent curriculum has an impact on learning outcomes in the economics subject of class X students of SMA Negeri 1 Titehena.
Penyuluhan Peranan Kemasan dan Labeling untuk Meningkatkan Nilai Tambah Produk Bagi Kelompok Usaha Masyarakat Program OVOP Masi, Reinaldis
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.7140

Abstract

This Community Service (PKM) activity aims to enhance the understanding of Micro, Small, and Medium Enterprises (MSMEs) regarding the importance of packaging and labeling in increasing the added value of products in areas implementing the One Village One Product (OVOP) program. Packaging and labeling serve as product identity as well as a medium for conveying information related to composition, safety, and usage, which contribute to attracting consumer interest and improving market competitiveness. The methods used in this activity include lectures, discussions, and experience sharing. The program was conducted over three days at Asa Larantuka Hotel, involving 40 MSME participants from East Flores, Sikka, and Lembata Regencies. The results indicate an improvement in participants’ understanding, as measured by a comparison of pretest and posttest scores, with an average increase of 30%. In addition, 75% of participants were able to develop simple packaging and labeling designs that met product information and visual appeal criteria. Therefore, this activity is effective in enhancing the capacity of MSME actors to develop packaging and labeling as a strategy to increase product added value.