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All Journal International Journal of Economics, Management and Accounting PENG: Jurnal Ekonomi dan Manajemen
Ferry Wibowo, Setyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Green Perceived Quality dan Corporate Social Responsibility Terhadap Niat Beli Melalui Green Trust Sebagai Variabel Mediasi Produk Innisfree (Studi Kasus Pada Konsumen Pembeli Produk Innisfree di Wilayah Jabodetabek) Pratiwi, Aulia; Ferry Wibowo, Setyo; Arvinta Monoarfa, Terrylina
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cf0x0e10

Abstract

In the increasingly tight competition in the beauty industry, companies need to understand the factors that can influence consumer purchasing decisions, especially related to environmental awareness. This study aims to analyze the effect of green perceived quality and corporate social responsibility on consumer purchase intentions, with green trust as a mediating variable, on Innisfree products in the Jabodetabek area. In this study, researchers used a quantitative approach involving 350 respondents who were consumers of Innisfree products. Researchers also used data analyzed by AMOS software version 24 and the SEM (Structural Equation Modeling) method. By producing research that shows that the influence of green perceived quality and corporate social responsibility has a positive and significant influence on purchase intentions, where green trust acts as a mediator that strengthens the relationship. However, in this case, the influence of the corporate social responsibility variable does not have a direct influence on purchase intentions through green trust as a mediator. These findings can provide important insights for companies to design more effective marketing strategies, while emphasizing the importance of commitment to sustainability and social responsibility in order to increase purchase intentions in consumers of Innisfree products.
Pengaruh Hedonic Shopping Motivation dan Sales Promotion Terhadap Impulsive Buying Melalui Positive Emotion sebagai Variabel Mediasi Pada Pengguna Tiktok Shop (Studi Kasus Pada Generasi Z Di Jakarta) Rohadi, Mohamad; Ferry Wibowo, Setyo; Arvinta Monoarfa, Terrylina
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b9259570

Abstract

The purpose of this research is to determine the positive and significant influence of hedonic shopping motivation and sales promotion on impulsive buying in generation z tiktok shop users in Jakarta, with positive emotion as a mediating variable. Data collection was carried out through a Google Form questionnaire using a 5-point Likert scale. The research sample was 300 respondents who had made impulsive purchases at tiktok shop. Data analysis included validity and reliability tests, as well as hypothesis testing using AMOS software version 24. The results showed that hedonic shopping motivation and sales promotion had a positive and significant effect on positive emotion. Furthermore, hedonic shopping motivation, sales promotion and positive emotion had a significant effect on impulsive buying. Positive emotion proved to be a significant mediator between hedonic shopping motivation and sales promotion with impulsive buying.
The Influence of Live streaming, E-Promotions and Content Marketing on Repurchase Intentions with Customer Satisfaction as an Intervening Variable (Case Study on Local Brand Jiniso) Marlina, Herli; Rizan, Mohamad; Ferry Wibowo, Setyo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.90

Abstract

This research aims to determine the effect of live streaming, e-promotions and marketing content on repurchase intention with customer satisfaction as an intervening variable for the local brand Jiniso. This research uses quantitative research using purposive sampling and using a sample of 200 people. The data collection technique uses a questionnaire. Data analysis using the SEM LISREL 8.8 application. The research results show that live streaming have a positive and significant effect on repurchase intention, e-promotions have a positive and significant effect on repurchase intention, marketing content have a positive and significant effect on repurchase intention, customer satisfaction can mediate the influence of live streaming on repurchase intention. Customer satisfaction can mediate the influence of e-promotions on repurchase intention and customer satisfaction can mediate the influence of marketing content on repurchase intention.
Pengaruh Social Media Influencer Credibility dan E-WOM Terhadap Purchase Intention Skincare Produk Lokal Di Jabodetabek Melalui Brand Trust Sebagai Variabel Mediasi Khairul Aini, Siti; Ferry Wibowo, Setyo; Krissanya, Nofriska
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fr84ne04

Abstract

This study investigates the impact of social media influencer credibility and e-WOM on the purchase intention of local skincare products in Jabodetabek, with brand trust as a mediating variable. The study highlights the significant role of social media influencer credibility and e-WOM in shaping consumer perceptions and behaviors in the skincare industry. By examining the interaction between these factors, this research provides valuable insights into the dynamics of brand trust and purchase intention. Using a quantitative approach, the study involved 300 respondents who are consumers of local skincare products. Data were analyzed using AMOS version 24 software and the Structural Equation Modeling (SEM) method. The findings indicate that social media influencer credibility and e-WOM significantly influence purchase intention, with brand trust serving as an important mediator in this relationship. However, social media influencer credibility does not directly affect purchase intention. This study contributes to the understanding of marketing strategies in the skincare industry, emphasizing the importance of building trust through credible influencers and positive e-WOM to enhance consumer engagement and sales.
Co-Authors Arvinta Monoarfa, Terrylina Khairul Aini, Siti Krissanya, Nofriska Marlina, Herli Mohamad Rizan Pratiwi, Aulia Rohadi, Mohamad