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All Journal International Journal of Economics, Management and Accounting PENG: Jurnal Ekonomi dan Manajemen
Ferry Wibowo, Setyo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Green Perceived Quality dan Corporate Social Responsibility Terhadap Niat Beli Melalui Green Trust Sebagai Variabel Mediasi Produk Innisfree (Studi Kasus Pada Konsumen Pembeli Produk Innisfree di Wilayah Jabodetabek) Pratiwi, Aulia; Ferry Wibowo, Setyo; Arvinta Monoarfa, Terrylina
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): April-Juni, Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cf0x0e10

Abstract

In the increasingly tight competition in the beauty industry, companies need to understand the factors that can influence consumer purchasing decisions, especially related to environmental awareness. This study aims to analyze the effect of green perceived quality and corporate social responsibility on consumer purchase intentions, with green trust as a mediating variable, on Innisfree products in the Jabodetabek area. In this study, researchers used a quantitative approach involving 350 respondents who were consumers of Innisfree products. Researchers also used data analyzed by AMOS software version 24 and the SEM (Structural Equation Modeling) method. By producing research that shows that the influence of green perceived quality and corporate social responsibility has a positive and significant influence on purchase intentions, where green trust acts as a mediator that strengthens the relationship. However, in this case, the influence of the corporate social responsibility variable does not have a direct influence on purchase intentions through green trust as a mediator. These findings can provide important insights for companies to design more effective marketing strategies, while emphasizing the importance of commitment to sustainability and social responsibility in order to increase purchase intentions in consumers of Innisfree products.
The Influence of Live streaming, E-Promotions and Content Marketing on Repurchase Intentions with Customer Satisfaction as an Intervening Variable (Case Study on Local Brand Jiniso) Marlina, Herli; Rizan, Mohamad; Ferry Wibowo, Setyo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.90

Abstract

This research aims to determine the effect of live streaming, e-promotions and marketing content on repurchase intention with customer satisfaction as an intervening variable for the local brand Jiniso. This research uses quantitative research using purposive sampling and using a sample of 200 people. The data collection technique uses a questionnaire. Data analysis using the SEM LISREL 8.8 application. The research results show that live streaming have a positive and significant effect on repurchase intention, e-promotions have a positive and significant effect on repurchase intention, marketing content have a positive and significant effect on repurchase intention, customer satisfaction can mediate the influence of live streaming on repurchase intention. Customer satisfaction can mediate the influence of e-promotions on repurchase intention and customer satisfaction can mediate the influence of marketing content on repurchase intention.
Co-Authors Arvinta Monoarfa, Terrylina Marlina, Herli Mohamad Rizan Pratiwi, Aulia