Christianadi, Januar Ika
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PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, ETOS KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN: STUDI PADA PT. TJIWI KIMIA Christianadi, Januar Ika; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.999

Abstract

This study aims to analyze the impact of work discipline, work motivation, work ethic, and work environment on employee productivity at PT. Tjiwi Kimia. In the competitive era of globalization, employee productivity has become a crucial factor for a company's success, particularly in the manufacturing sector. The research uses a quantitative approach with an explanatory method and survey through questionnaires distributed to a sample of employees using stratified random sampling technique. The results of the analysis show that work discipline, work motivation, work ethic, and work environment significantly affect employee productivity, both individually and simultaneously. Work discipline and motivation were found to have the greatest contribution to improving productivity. The study concludes that managing these factors is essential for the company to enhance efficiency and competitiveness. Therefore, it is recommended that PT. Tjiwi Kimia improve its programs on discipline, motivation, and creating a conducive work environment to achieve optimal productivity.
Transformation of Sound System Rental Services MSMEs Through Comprehensive Assistance: Case Study of "The Ndee Sound System" Christianadi, Januar Ika; Winarno, Agung; Hermawan, Agus
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 3 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i3.554

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy; however, many continue to face challenges in business management, particularly in branding, digital marketing, pricing strategies, and operational efficiency. This study aims to analyze the effectiveness of a comprehensive mentoring program implemented for a sound system rental MSME, “The Ndee Sound System,” located in Cikarang. The research adopts a qualitative approach using a case study method. Data were collected through participatory observation, in-depth interviews with the business owner and related parties, documentation review, and competitor analysis. The mentoring program was conducted through five main stages: development of brand identity and digital presence, systematic organization of an equipment portfolio, enhancement of event documentation and customer testimonials, implementation of transparent and structured pricing, and establishment of strategic partnerships with supporting vendors. Each stage was designed to gradually strengthen managerial capacity, improve service quality, and enhance market competitiveness. The results indicate significant improvements in business performance. Monthly revenue increased by 45%, while customer inquiries rose by up to 600%, and the conversion rate reached 25–30%. In addition, operational costs were reduced by approximately 25% through strategic partnerships, and operational readiness improved to 90%. A stronger brand identity and consistent digital presence also contributed to a substantial increase in brand awareness, expanding the business reach from a local to a regional market. This study concludes that a structured and holistic mentoring approach can significantly improve business performance, competitiveness, and long-term sustainability of service-based MSMEs, particularly in the event equipment rental sector.