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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business AT-TURAS: Jurnal Studi Keislaman
Yahman, Qaila Nailaya
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Prinsip Etika Bisnis Islam dalam Transaksi Jual Beli pada Pasar Tuasan Kota Medan Hayati, Fitri; Fikri, Tyo Azharil; Yahman, Qaila Nailaya; Anggina, Ita Ayu; Fadilah, Cut
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 1 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i1.1015

Abstract

This study discusses the implementation of Islamic business ethics principles in buying and selling transactions at Pasar Tuasan, Medan City. Buying and selling transacti ons are essential activities to meet daily needs. Pasar Tuasan serves as a place for social interaction and meetings between sellers and buyers. However, rapid economic development has led to unhealthy business competition, characterized by deceptive practices that harm consumers. Therefore, the application of Islamic business ethics is crucial to maintaining honesty and transparency in transactions. This research employs observation and interviews to collect data from grocery traders at Pasar Tuasan. The findings indicate that while some traders have implemented Islamic business ethics principles, there are still shortcomings in terms of openness regarding the quality of goods sold. This study aims to reveal how buying and selling transactions should be conducted in accordance with Islamic business ethics.
Differentiation Strategy Based on Islamic Economic Values in Enhancing the Competitive Advantage of Dua Berkah Binjai Bakery Yahman, Qaila Nailaya; Batubara, Chuzaimah; Nurbaiti, Nurbaiti
JURNAL AT-TURAS Vol 13, No 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v13i1.14781

Abstract

This study aims to analyze the product differentiation strategy implemented by the Dua Berkah Binjai Bakery SME in enhancing its competitive advantage based on Islamic economic values. The research approach used is a descriptive qualitative method through in-depth interviews, direct observation, and sales document analysis supported by NVivo software. The results of the study indicate that the success of the Dua Berkah Binjai Bakery business is not only determined by product quality, affordable prices, and distribution networks through resellers, but also by the application of Islamic economic values such as honesty, trustworthiness, and the principles of halal and thayyib in the production process. These values create consumer trust, which is an important factor in maintaining customer loyalty. However, this business still faces several challenges, such as limited product innovation, distribution delays, and weak digital branding, which can hinder market expansion. Therefore, this study recommends strengthening product innovation, optimizing digital marketing, and consistently applying Islamic economic principles in business activities in order to increase competitiveness and business sustainability.
Co-Authors Anggina, Ita Ayu Chuzaimah Batubara, Chuzaimah Fadilah, Cut Fikri, Tyo Azharil Fitri Hayati Nurbaiti