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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam JASNA : Journal For Aswaja Studies
Fano, Abiyyu Alfio
Unknown Affiliation
Religion Languange, Linguistic, Communication & Media

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Motive for Watching Da'wah Content on Instagram Account Habib Husein Ja'far Al-Hadar @husein_hadar (Analysis of Uses and Gratification Theory) Yusup, Ilham Maulana; Marzuqi, Muhammad Ganda; Fano, Abiyyu Alfio; Zuhriyah, Luluk Fikri
JASNA : Journal For Aswaja Studies Vol 5, No 1 (2025)
Publisher : Pusat Studi Aswaja An-Nahdliyyah UNISNU Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jasna.v5i1.7363

Abstract

In the current era of information society, audiences are increasingly active and free to choose media and content that suits their wishes and can no longer be dictated by one media at a time to meet their needs. This study aims to determine Habib Ja'far's Instagram followers' motives for deciding to watch the content presented by this famous da'i, who also doubles as a da'wah influencer. This research uses descriptive qualitative research methods with the theory used in this research is Uses and Gratifications Theory. Based on the results of this study, the motive for watching Habib Ja'far da'wah's content on the @husein_hadar Instagram account is based on five elements of the type of needs satisfied by the media according to Katz, et al in Uses & Gratification Theory, namely: Personal Integrative Needs, Social Integrative Needs, Cognitive Needs, Affective Needs, and Escapist Needs. one of the classifications of audience needs and satisfaction according to McQuail, He identified several ways to classify audience needs and satisfaction, one of which is personal relationship, which occurs when people use the media instead of their friends.
Da’wah Media and the Challenges of Generation Z Popular Culture Fano, Abiyyu Alfio; Marzuqi, Muhammad Ganda; Hamidah, Lilik; Mus Qoimah, Al Hidayahtul
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i2.30322

Abstract

Abstrak: Era perkembangan teknologi informasi dan komunikasi menyebabkan makin berkembangnya budaya populer di masyarakat, terutama pada Generasi Z, karena media menjadi sarana sosialisasi dan akulturasi berbagai budaya dari berbagai negara. Dalam konteks dakwah, media menjadi bagian yang strategis untuk menyebarkan pesan dakwah. Kajian ini bertujuan untuk mengidentifikasi dan menganalisis tantangan media dakwah pada era makin berkembangnya budaya populer pada kalangan generasi muda. Dengan menggunakan metode kualitatif dan analisis media yang populer digunakan oleh Generasi Z. Hasil dari kajian ini dapat diketahui bahwa terdapat tahapan-tahapan dalam produksi dan reproduksi konten dakwah di media yang telah dipenuhi oleh berbagai konten menarik lainnya. Maka konten dakwah dituntut untuk beradaptasi dengan pola yang ada dan dapat menjadi tandingan konten lain yang viral di media sosial tanpa keluar dari tujuan dakwah itu sendiri yakni menyeru kepada manusia tentang kebaikan serta nilai-nilai keislaman agar supaya dapat memperoleh kebahagian di dunia dan juga di akhirat.  Abstract:  The era of information and communication technology development has led to the development of popular culture in society, especially in Generation Z, because the media is a means of socialization and acculturation of various cultures from various countries. In the context of da'wah, the media is a strategic part of spreading da’wah messages. This study aims to identify and analyze the challenges of da'wah media in the era of growing popular culture among the younger generation. By using qualitative methods and analyzing media that are popularly used by Generation Z. The results of this study can be seen that there are stages in the production and reproduction of da’wah content in the media that have been filled with various other interesting content. So da’wah content is required to adapt to existing patterns and can be a counterpoint to other viral content on social media without getting out of the purpose of da'wah itself, which is to call people to goodness and Islamic values so that they can get happiness in the world and also in the hereafter.
Co-Authors LILIK NUR HAMIDAH Luluk Fikri Zuhriyah. Marzuqi, Muhammad Ganda Mus Qoimah, Al Hidayahtul Yusup, Ilham Maulana