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Motive for Watching Da'wah Content on Instagram Account Habib Husein Ja'far Al-Hadar @husein_hadar (Analysis of Uses and Gratification Theory) Yusup, Ilham Maulana; Marzuqi, Muhammad Ganda; Fano, Abiyyu Alfio; Zuhriyah, Luluk Fikri
JASNA : Journal For Aswaja Studies Vol 5, No 1 (2025)
Publisher : Pusat Studi Aswaja An-Nahdliyyah UNISNU Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jasna.v5i1.7363

Abstract

In the current era of information society, audiences are increasingly active and free to choose media and content that suits their wishes and can no longer be dictated by one media at a time to meet their needs. This study aims to determine Habib Ja'far's Instagram followers' motives for deciding to watch the content presented by this famous da'i, who also doubles as a da'wah influencer. This research uses descriptive qualitative research methods with the theory used in this research is Uses and Gratifications Theory. Based on the results of this study, the motive for watching Habib Ja'far da'wah's content on the @husein_hadar Instagram account is based on five elements of the type of needs satisfied by the media according to Katz, et al in Uses & Gratification Theory, namely: Personal Integrative Needs, Social Integrative Needs, Cognitive Needs, Affective Needs, and Escapist Needs. one of the classifications of audience needs and satisfaction according to McQuail, He identified several ways to classify audience needs and satisfaction, one of which is personal relationship, which occurs when people use the media instead of their friends.
KOMUNIKASI DAKWAH DENGAN QOULAN MASYSURA DI INSTAGRAM NU ONLINE JAWA TIMUR (@nuonlinejatim): Kajian Feminisme dalam Kacamata Islam Marzuqi, Muhammad Ganda; Faizatul Mukarromah; Ilham Maulana Yusup; Moh. Ali Aziz
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 1 (Juni 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i1.3185

Abstract

The gender issue in Indonesia remains a major concern to this day, especially among women's activists who advocate for the importance of gender equality. Efforts to achieve this equality have been carried out through women's empowerment, which is done through various training and seminars on gender. Da'wah communication has six principles, one of which is Qaulan Maysura (words that are easy to understand) as mentioned in Surah Al-Isra’ verse 28. The live broadcast of the lecture titled "Feminism in the Islamic Perspective" on the Instagram account @nuonlinejatim, presented by Ning Uswah Syauqi, provides the understanding that Islam has long addressed gender equality through related verses in the Qur'an. This research uses a descriptive qualitative approach with discourse analysis proposed by Norman Fairclough. Discourse analysis consists of three dimensions: text, discourse practice, and sociocultural practice. The da’wah communication by Ning Uswah Syauqi, based on the analysis, falls into the Qaulan Maysura category, with the material presented based on Qur'anic verses and credible sources, incorporating simple examples so that the material can be easily understood by the audience (mad’u).
Da’wah Media and the Challenges of Generation Z Popular Culture Fano, Abiyyu Alfio; Marzuqi, Muhammad Ganda; Hamidah, Lilik; Mus Qoimah, Al Hidayahtul
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i2.30322

Abstract

Abstrak: Era perkembangan teknologi informasi dan komunikasi menyebabkan makin berkembangnya budaya populer di masyarakat, terutama pada Generasi Z, karena media menjadi sarana sosialisasi dan akulturasi berbagai budaya dari berbagai negara. Dalam konteks dakwah, media menjadi bagian yang strategis untuk menyebarkan pesan dakwah. Kajian ini bertujuan untuk mengidentifikasi dan menganalisis tantangan media dakwah pada era makin berkembangnya budaya populer pada kalangan generasi muda. Dengan menggunakan metode kualitatif dan analisis media yang populer digunakan oleh Generasi Z. Hasil dari kajian ini dapat diketahui bahwa terdapat tahapan-tahapan dalam produksi dan reproduksi konten dakwah di media yang telah dipenuhi oleh berbagai konten menarik lainnya. Maka konten dakwah dituntut untuk beradaptasi dengan pola yang ada dan dapat menjadi tandingan konten lain yang viral di media sosial tanpa keluar dari tujuan dakwah itu sendiri yakni menyeru kepada manusia tentang kebaikan serta nilai-nilai keislaman agar supaya dapat memperoleh kebahagian di dunia dan juga di akhirat.  Abstract:  The era of information and communication technology development has led to the development of popular culture in society, especially in Generation Z, because the media is a means of socialization and acculturation of various cultures from various countries. In the context of da'wah, the media is a strategic part of spreading da’wah messages. This study aims to identify and analyze the challenges of da'wah media in the era of growing popular culture among the younger generation. By using qualitative methods and analyzing media that are popularly used by Generation Z. The results of this study can be seen that there are stages in the production and reproduction of da’wah content in the media that have been filled with various other interesting content. So da’wah content is required to adapt to existing patterns and can be a counterpoint to other viral content on social media without getting out of the purpose of da'wah itself, which is to call people to goodness and Islamic values so that they can get happiness in the world and also in the hereafter.
Conceptual Exploration of the Appointment of Murshid in Tarekat Qadiriyah Naqsyabandiyah Suryalaya Islamic Boarding School with a Da'wah Communication Approach Marzuqi, Muhammad Ganda; Nurdin, Ali
Studi Multidisipliner: Jurnal Kajian Keislaman Vol 12, No 1 (2025)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/multidisipliner.v12i1.13972

Abstract

One of the important roles in the Islamization process in the archipelago is the tariqat. Tarekat is literally a "path" referring to a system of meditation exercises or practices dhikr, wirid, etc. In this study, it focuses on da'wah communication in the tarekat, especially Mursyid or the teacher of the tarekat in communicating to the congregation or prospective students in the procession of bai'at of the Qadiriyah wa Naqsyabandiyah Tarekat. This research adopts a qualitative approach to describe the problems and focus of the research. The data collection method uses a descriptive method of analysis designed to obtain information. Data analysis in qualitative research is carried out during the data collection process. The data analysis techniques proposed by Miles and Hubermen include three activities, namely Data Reduction, Data Presentation, and Conclusion Drawn. In this Stimulus Organism Response communication model, the main focus is on the message conveyed as well as efforts to foster motivation in communicators, so that they can quickly receive messages and experience behavioral changes. Based on the understanding of the Stimulus Organism Response model, it can be concluded that this communication is very important to be applied by the Murshid of the Qadiriyah wa Naqsyabandiyah order in Rejoso Jombang, because it can have a positive impact on the students of the order and improve the quality of understanding of the students of the Qadiriyah wa Naqsyabandiyah order in Rejoso Jombang.