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All Journal INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Ilmiah Ekonomi dan Manajemen
Palupi, Amanda
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Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Other

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Kepemimpinan Transformasional sebagai Strategi untuk Meningkatkan Motivasi Kerja dalam Lingkungan Kerja Hybrid: Indonesia Febriantina, Susan; Palupi, Amanda; Malikhah, Anindya Salsabila; Khatimah, Husnul; Maharani, Nadya Riska
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 6 No. 1 (2025): February 2025
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v6i1.181

Abstract

The rapidly evolving work environment, particularly with the adoption of hybrid work settings, necessitates organizations to adapt swiftly and effectively. Transformational leadership, which centers on inspiration, motivation, and empowering employees, has demonstrated potential in fostering enhanced employee motivation and performance in these settings. Hybrid work environments, characterized by the combination of remote and in-office work, offer flexibility that can boost productivity and job satisfaction. However, these advantages are accompanied by challenges, such as maintaining employee psychological well-being, fostering effective communication, and building a sense of belonging. Addressing these issues is critical to minimizing negative impacts and optimizing the benefits of hybrid work. This study explores the role of transformational leadership in enhancing employee outcomes within hybrid environments by analyzing 12 relevant articles published between 2018 and 2023, sourced from Google Scholar using keywords such as "transformational leadership," "work motivation," "employee performance," and "hybrid work environment." The findings reveal that transformational leadership is instrumental in building trust, empowering employees, and addressing unique hybrid work challenges, such as maintaining cohesion and managing diverse employee needs. Additionally, it plays a significant role in aligning team efforts toward organizational objectives, leveraging flexibility, and creating a culture of resilience and innovation. These insights underscore the importance of adopting transformational leadership as a strategic approach to overcoming hybrid work challenges and achieving sustained organizational success.
Analisis Efektivitas Media Sosial dalam Meningkatkan Brand Awareness di DBD Powder Palupi, Amanda; Christian Wiradendi Wolor; Eka Dewi Utari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4643

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pemanfaatan media sosial untuk meningkatkan brand awareness, strategi dan efektivitas media sosial dalam meningkatkan brand awareness, tantangan dan solusi yang dihadapi dalam pengelolaan media sosial untuk meningkatkan brand awareness. Unit analisis penelitian ini yaitu karyawan di DBD Powder yang mengetahui dan mengelola media sosial di perusahaan tersebut. Teknik pengumpulan data dalam penelitian ini berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa DBD Powder memanfaatkan media sosial sebagai alat promosi utama melalui strategi konten edukatif dan visual yang konsisten. Meskipun terdapat peningkatan interaksi dan jangkauan konten, tingkat brand awareness belum menunjukkan hasil yang signifikan secara menyeluruh. Beberapa tantangan seperti kesulitan menjangkau target pasar yang spesifik, dinamika tren digital yang cepat berubah, serta keterbatasan sumber daya menjadi faktor penghambat. Solusi yang diterapkan antara lain adalah kolaborasi dengan agensi konten, peningkatan intensitas unggahan harian, serta analisis performa konten secara rutin. Oleh karena itu, hasil penelitian ini diharapkan bisa memberikan saran dan pandangan baru tentang efektivitas media sosial dalam meningkatkan brand awareness. Kata Kunci: Media Sosial; Kesadaran Merek; Strategi Digital
Co-Authors Christian Wiradendi Wolor Eka Dewi Utari Husnul Khatimah Maharani, Nadya Riska Malikhah, Anindya Salsabila SUSAN FEBRIANTINA, SUSAN