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Journal : Animal Production

An Analysis of The Agribusiness Communication Structure of Dairy Cattle Farmers: The Case Study of The Tegal Mandiri Farmer Group Gandasari, Dyah; Sugiarto, Mochamad; Dwidienawati, Diena
ANIMAL PRODUCTION Vol. 26 No. 2 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.2.280

Abstract

Problems in dairy cattle agribusiness require attention not only from the farmers themselves but also from farmer organizations. To understand the communication patterns among group members in the agribusiness sector, including the exchange of information related to cattle production, animal health, and wholesale prices, it is essential to analyze the communication network of the dairy cattle farmer group. This network is significant because it serves as the hub of organizational communication, both internally and externally. This research seeks to analyze the communication structure of the dairy cattle farmer group and investigate the relationship between the respondent characteristics and the communication networks within the Tegal Mandiri farmer group in Bogor Regency. The Social Network Analysis (SNA) method and a quantitative approach were used to conduct the research, with the Tegal Mandiri farmer group members in Bogor Regency as the unit of analysis. The group communication structure was analyzed using degree and closeness centrality, and the relationship between respondent characteristics and the communication network was analyzed using Spearman rank correlation. IBM SPSS Statistics 26 and UCINET 6 were the tools used for analysis. The study revealed that 1) the average degree centrality of the group was between 1.00 and 2.20, and the average closeness centrality was between 400.00 and 558.10. 2) The respondents' characteristics of farmers were significantly related to the communication networks within the group. The study found that the communication structure of the Tegal Mandiri farmer group exhibited low connectivity and an ineffective coordination forum.
An Analysis of The Agribusiness Communication Structure of Dairy Cattle Farmers: The Case Study of The Tegal Mandiri Farmer Group Gandasari, Dyah; Sugiarto, Mochamad; Dwidienawati, Diena
ANIMAL PRODUCTION Vol. 26 No. 2 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.2.280

Abstract

Problems in dairy cattle agribusiness require attention not only from the farmers themselves but also from farmer organizations. To understand the communication patterns among group members in the agribusiness sector, including the exchange of information related to cattle production, animal health, and wholesale prices, it is essential to analyze the communication network of the dairy cattle farmer group. This network is significant because it serves as the hub of organizational communication, both internally and externally. This research seeks to analyze the communication structure of the dairy cattle farmer group and investigate the relationship between the respondent characteristics and the communication networks within the Tegal Mandiri farmer group in Bogor Regency. The Social Network Analysis (SNA) method and a quantitative approach were used to conduct the research, with the Tegal Mandiri farmer group members in Bogor Regency as the unit of analysis. The group communication structure was analyzed using degree and closeness centrality, and the relationship between respondent characteristics and the communication network was analyzed using Spearman rank correlation. IBM SPSS Statistics 26 and UCINET 6 were the tools used for analysis. The study revealed that 1) the average degree centrality of the group was between 1.00 and 2.20, and the average closeness centrality was between 400.00 and 558.10. 2) The respondents' characteristics of farmers were significantly related to the communication networks within the group. The study found that the communication structure of the Tegal Mandiri farmer group exhibited low connectivity and an ineffective coordination forum.
Improving Farmers’ Knowledge of Sheep Manure-Based Bokashi Fertilizer in Sukabumi: A Development Communication Approach Gandasari, Dyah; Gandasari, Aswandi; Bintang; Gandasari, Nurmayanti; Sugiarto, Mochamad; Dwidienawati, Diena
ANIMAL PRODUCTION Vol. 27 No. 3 (2025)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2025.27.3.381

Abstract

Sheep farming in Gegerbitung District, Sukabumi Regency, generates a significant amount of feces waste that is not optimally utilized. This study examines the role of development communication in improving farmers' knowledge regarding the innovation of processing sheep manure into bokashi fertilizer. The study aims to (1) assess farmers' knowledge levels on utilizing sheep manure before and after extension activities, (2) analyze differences in knowledge levels between pre- and post-extension periods, and (3) examine the relationship between farmers' characteristics and their knowledge improvement. This research employs a quantitative pre-test and post-test design involving 117 sheep farmers selected through purposive sampling from five farmer groups. Data were collected using structured questionnaires and analyzed using descriptive analysis, the Wilcoxon signed-rank test, and Spearman's rank correlation. The results indicate a significant increase in farmers' knowledge after the extension activities. The Wilcoxon test yielded a p-value of 0.000 (p < 0.05), confirming a significant difference in knowledge levels before and after the training. Spearman's correlation analysis showed a positive relationship between age and knowledge level (rs = 0.190, p < 0.05), while the number of livestock owned had a negative correlation with knowledge level (rs = −0.314, p < 0.01). These findings highlight the effectiveness of development communication in facilitating knowledge transfer among farmers. The study suggests that future extension programs, in addition to addressing labor and time constraints, should be tailored to the demographic characteristics of farmers to enhance the adoption of sustainable waste management innovations