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All Journal WIDYA MANAJEMEN Jurnal Abdimas Ilmiah Citra Bakti (JAICB)
Widnyani , Ni Made
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
Dinamika Dualistik Otomasi Bisnis: Analisis Kritis Anteseden Kinerja dan Tantangan Pada Bisnis Aristayudha, A A Ngurah Bagus Aristayudha; Rettobjaan , Vitalia Fina Carla; Widnyani , Ni Made; Richadinata , Kadek Riyan Putra; Astitiani , Ni Luh Putu Surya
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/y6fxqd49

Abstract

The current phenomenon of business automation, encompassing technologies such as RPA and AI, has become a transformative mega trend that promises significant increases in productivity and profitability. Simultaneously, it raises risks of job displacement and ethical dilemmas. This research aims to critically analyze and synthesize scientific findings regarding the main drivers (antecedents), comprehensive impacts (consequences), and sectoral differences in the adoption of business automation. This study utilizes a Comprehensive and Systematic Literature Review approach, analyzing 50 highly relevant papers published between 2018 and 2025. The results identify five main drivers: Technological Readiness, Organizational Culture, Human Resource Involvement, External Pressure, and Perceived Benefits. The impact of automation is dualistic, providing operational gains while posing psychological and technical risks. This research provides a novel contribution by synthesizing a model that distinguishes automation dynamics across sectors and addressing the gap in existing literature that remains generalized and sector-undifferentiated.
Co-Authors A A Ngr Bagus Aristayudha Aristayudha, A A Ngurah Bagus Aristayudha Astitiani , Ni Luh Putu Surya Ni Luh Putu Surya Astitiani Rettobjaan , Vitalia Fina Carla Richadinata , Kadek Riyan Putra Richadinata, Kadek Riyan Putra Vitalia Fina Carla Rettobjaan