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All Journal Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Kolaborasi Akademika
Nurbismi
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Humanities Economics, Econometrics & Finance Environmental Science

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Kepemimpinan dan Manajemen Kepala sekolah Eliana; Nurbismi; Nurliana; Syarifah Mauli Syitah; Indra Kesuma
JKA Vol. 1 No. 1 (2024): JKA
Publisher : Bansigom Na Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/JKA.1.1.00002

Abstract

It is very important for the head of school to manage and oversee school activities to a goal. School leaders, in the growing era of digital technology, must also be able to integrate the principles of digital ethics into their curricula to form a responsible and ethical generation in the use of such technology. In addition, the head of the school must be able to motivate the teachers to behave well and provide guidance, coordination, activities, and supervision, as well as carry out the necessary supervision in the school management. School leaders must be able to manage school resources, incorporate digital ethics principles into the curriculum, motivate teachers, and carry out effective supervision and control. They also have to be innovators, leaders, honest, responsible, and able to make decisions. In this growing technology age, school leaders must be able to incorporate the principles of digital ethics into their curricula so that they can form a generation that uses technology well and responsibly. By doing these things, the head of the school can organize the school well so that the educational goals can be achieved.
The Effect of Discounts and Trust on Purchase Decisions in Live Steraming Sales og The Tiktokshop Application in Banda Aceh Zenitha Maulida; Farah Ivana; Nurbismi; Indra Kesuma
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purchasing products online makes it easier to shop without wasting a lot of time and energy. One innovation in this industry is the live streaming feature offered by the TikTok application, namely Tiktokshop, which allows sellers to interact directly with buyers in real-time. This study aims to analyze the influence of discounts and trust on purchasing decisions during live streaming on the TikTok application in Banda Aceh. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to a sample of 200 respondents. The sampling method in this study used purposive sampling. The data analysis method used is multiple linear regression analysis. The results show that the variables of discounts and trust have a positive and significant effect on purchasing decisions during live streaming sales on the TikTok application in Banda Aceh.
Co-Authors Eliana Farah Ivana Indra Kesuma Nurliana Syarifah Mauli Syitah Zenitha Maulida