Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Outline Journal of Management and Accounting Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Manalu, Christin Lince Natalia
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Persepsi Konsumen Terhadap Kualitas Produk Dan Layanan Pada Donat Kentang Syifa Di Medan Manalu, Christin Lince Natalia; Hasibuan, Mhd Rifqi Farhan; Novia Christiani Tampubolon; Lubis, Putri Kemala Dewi
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 2 No. 4 (2024): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v2i4.247

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi konsumen terhadap kualitas produk dan layanan pada Donat Kentang Syifa di Medan. Persepsi konsumen menjadi faktor kunci yang dapat memengaruhi loyalitas dan kepuasan pelanggan, terutama dalam industri makanan yang sangat kompetitif. Penelitian ini menggunakan jenis penelitian deskriptif dengan kajian literatur dan sumber bacaan yang berkaitan dengan penelitian dikumpulkan dengan menggunakan metode penelitian literature review. Pengukuran persepsi kualitas produk mencakup atribut seperti rasa, tekstur, aroma, dan kemasan, sedangkan kualitas layanan dinilai dari kecepatan, keramahan, serta responsivitas dalam melayani pelanggan. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan mempengaruhi persepsi dan kepuasan konsumen. Faktor rasa dan tekstur pada produk memiliki pengaruh paling kuat terhadap kepuasan konsumen, diikuti oleh faktor keramahan dalam layanan. Temuan ini mengindikasikan bahwa peningkatan kualitas produk dan layanan akan meningkatkan kepuasan dan loyalitas konsumen pada Donat Kentang Syifa di Medan.
The Effect Of Product Quality Of UMKM Bolu Menara On Buying Interest Of Faculty Of Economics Students Br Tarigan, Sri Wulandari; Limbong, Nikasyah; Tampubolon, Novia Christiani; Manalu, Christin Lince Natalia; Marpaung, Debora Tarigas; Nadapdap, Yemima Eleonore; Syaputra, Iqbal; Rinaldi, Muammar
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/0m5zqn87

Abstract

This study aims to examine the effect of product quality of Bolu Menara MSMEs on buying interest of students of the Faculty of Economics, State University of Medan. Product quality is seen as a major factor that determines purchasing decisions, especially among students. The study used quantitative methods with data collection through questionnaires distributed to 30 respondents. The results of the analysis show that the product quality of Bolu Menara has a significant and positive influence on students' purchase intention, with a contribution of 77.4%. Aspects of texture, taste, packaging, and price are important indicators in determining buying interest. The conclusion of this study is that improving product quality has the potential to increase the attractiveness of Bolu Menara as the top choice in the student market. These findings provide strategic insights for MSMEs to develop products that suit the preferences of young consumers.
Co-Authors Br Tarigan, Sri Wulandari Hasibuan, Mhd Rifqi Farhan Limbong, Nikasyah Lubis, Putri Kemala Dewi Marpaung, Debora Tarigas Muammar Rinaldi Nadapdap, Yemima Eleonore Novia Christiani Tampubolon Syaputra, Iqbal Tampubolon, Novia Christiani