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All Journal Jurnal Sosial Humaniora Sigli Outline Journal of Management and Accounting
Tampubolon, Novia Christiani
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALISIS DAMPAK GLOBALISASI TERHADAP PERDAGANGAN INTERNASIONAL Limbong, Nikasyah; Matondang, Khairani Alawiyah; Manalu, Christin Lince; Tampubolon, Novia Christiani
Jurnal Sosial Humaniora Sigli Vol 7, No 1 (2024): Juni 2024
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v7i1.2403

Abstract

Penelitian ini berjudul Analisis Dampak Globalisasi Terhadap Perdagangan Internasional. Tujuan penelitian ini adalah untuk mengetahui 1) Dampak globalisasi ekonomi terhadap perekonomian Indonesia, 2) Kebijakan Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Negara Berkembang, dan 3) Dampak ekspor impor terhadap pertumbuhan ekonomi. Kegiatan globalisasi telah membawa beberapa dampak positif dan negatif pada perekonomian Indonesia. Salah satu dampak postifnya ialah peningkatan aktivitas perdagangan internasional dan investasi asing. Sementara dampak negatifnya ialah persaingan dari negara lain yang semakin meningkat. Adapun Keuntungan dari perdagangan internasional meliputi peningkatan pendapatan negara, cadangan devisa, investasi modal, dan bertambahnya peluang kerja. Dalam penelitian ini metode penelitian yang digunakan merupakan literature review. Ekspor dan impor adalah dua komponen penting dalam sistem ekonomi suatu negara. Mereka memainkan peran kunci dalam menentukan pertumbuhan ekonomi suatu negara.Kata Kunci : Globalisasi, Perekonomian, Perdagangan Internasional
The Effect Of Product Quality Of UMKM Bolu Menara On Buying Interest Of Faculty Of Economics Students Br Tarigan, Sri Wulandari; Limbong, Nikasyah; Tampubolon, Novia Christiani; Manalu, Christin Lince Natalia; Marpaung, Debora Tarigas; Nadapdap, Yemima Eleonore; Syaputra, Iqbal; Rinaldi, Muammar
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/0m5zqn87

Abstract

This study aims to examine the effect of product quality of Bolu Menara MSMEs on buying interest of students of the Faculty of Economics, State University of Medan. Product quality is seen as a major factor that determines purchasing decisions, especially among students. The study used quantitative methods with data collection through questionnaires distributed to 30 respondents. The results of the analysis show that the product quality of Bolu Menara has a significant and positive influence on students' purchase intention, with a contribution of 77.4%. Aspects of texture, taste, packaging, and price are important indicators in determining buying interest. The conclusion of this study is that improving product quality has the potential to increase the attractiveness of Bolu Menara as the top choice in the student market. These findings provide strategic insights for MSMEs to develop products that suit the preferences of young consumers.
Co-Authors Br Tarigan, Sri Wulandari Limbong, Nikasyah Manalu, Christin Lince Manalu, Christin Lince Natalia Marpaung, Debora Tarigas Matondang, Khairani Alawiyah Muammar Rinaldi Nadapdap, Yemima Eleonore Syaputra, Iqbal