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STRATEGI INOVASI BAURAN PEMASARAN SUSU KAMBING SENDURO MENJADI PRODUK UNGGULAN DAERAH Prasetyo, Anang Febri; Suryadi, Ujang; Tri Hertamawati, Rosa; Asrianto, Noor; Hermanuadi, Didiek; Erma Malika, Uyun
Jurnal Pengabdian Masyarakat Peternakan Vol 9, No 2 (2024): Jurnal Pengabdian Masyarakat Peternakan
Publisher : Jurusan Peternakan Politeknik Pertanian Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35726/jpmp.v9i2.7358

Abstract

Susu kambing Etawa Senduro merupakan salah satu produk peternakan unggulan peternakan Goatzilla Farm (mitra) yang berlokasi di Kabupaten Lumajang, Jawa Timur. Permasalahan yang dihadapi oleh mitra antara lain, kurangnya pengenalan dan edukasi masyarakat, minimnya diversifikasi produk, keterbatasan akses ke pasar yang lebih luas, keterbatasan promosi dan branding, persaingan dengan produk susu lain, dan kendala produksi beserta kualitas. Metode pengadian ini menggunakan metode partisipatif yaitu dengan pendekatan kelompok dan meningkatkan partisipatif sasaran. Melalui kegiatan ini, mitra mampu memproduksi susu bubuk kambing senduro, dengan strategi yang inovatif yaitu dengan kerjasama industri, sehingga juga dapat menjadi solusi keterbatasan biaya dalam mendirikan pabrik susu bubuk beserta perijinan BPOM bagi UMKM. Hasil luaran kegiatan ini ialah Goatzilla Farm telah mampu menghasilkan produk susu bubuk dengan cara kerjasama dengan industri pengolah susu bubuk yang telah memiliki ijin BPOM. Cara ini mampu meningkatkan potensi yang dimiliki agar memiliki produk yang siap edar.
Identification of Threats To The Sustainability of Smallholder Dairy Farming Using A Multidimensional Risk Perspective Erma Malika, Uyun; Ahmad Hudori, Huda; Perlambang CNAWP, Rizal; Prasetyo, Budi
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1301

Abstract

The sustainability of dairy cattle businesses in smallholder farms faces various complex and interconnected threats, especially after the outbreak of Foot-and-Mouth Disease, which worsened the national cattle population and milk production. This research aims to identify threats to the sustainability of dairy cattle businesses in Suci Village, Panti District, Jember, using a multidimensional risk approach that includes ecological, economic, social, technological, and institutional dimensions. A quantitative approach was used with a census method on 25 dairy farmers as respondents, using a structured questionnaire. The research results indicate that the majority of dairy farms fall into the "less sustainable" category, characterized by low availability of green fodder, barn capacity, number of livestock, income, education level, farming experience, group role, and low technology utilization. Leverage analysis identifies several sensitive attributes that most influence sustainability levels, namely agricultural waste utilization (ecological), number of livestock (economic), education and farming experience (social), group role (institutional), and mobile phone usage (technological). These findings highlight the need for comprehensive interventions in farmer capacity building, institutional strengthening, technology modernization, and improved feed and waste management to promote the sustainability of smallholder dairy farming at the village level.