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All Journal International Journal of Social Science
Yuilsa, Fharin Mutia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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MAKING A PROMOTIONAL VIDEO OF GEOSITE GUA KELELAWAR PADAYO INDARUNG Saptopramono, Hendro; Handayani, Witri; Wahyuni, Nini; Yuilsa, Fharin Mutia
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9006

Abstract

This study explores the development of a promotional video for Geosite Gua Kelelawar Padayo Indarung, utilizing the Research and Development (R&D) methodology based on the Plomp model. The primary objective is to create an engaging audiovisual tool that highlights the unique features of the geosite and enhances visitor awareness. The research follows three key phases of an R&D method: the preliminary phase, which involves need analysis and planning; the prototyping phase, encompassing production and post-production activities; and the assessment phase, where experts in language and multimedia validate the video. Findings indicate that the promotional video effectively communicates the geosite’s attractions, utilizing descriptive narration and high-quality visuals. Expert feedback suggests areas for improvement, including cave characteristic, several activities done in the spot and clearer navigation information. The study concludes that a well-structured promotional video can significantly enhance public interest and engagement with Gua Kelelawar, serving as a model for similar projects in tourism promotion.
Co-Authors Hendro Saptopramono Nini Wahyuni, Nini Witri Handayani