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All Journal JEM17: Jurnal Ekonomi Manajemen Abdimas Universal
Hakim, Malik
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran UMKM di Desa Lubuk Enau Melalui Media Banner dan Google Maps Chandra, Icha; Rizki, Sutra Meilani; Hakim, Malik; Ningrum, Ayu Lestari Setia; Karaihandak, Wiradinata; Pebriani, Reny Aziatul; Hildayanti, Siti Komariah; Kospa, Herda Sabriyah Dara
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.550

Abstract

This Thematic Real Work Lecture (KKN) aims to help Micro, Small and Medium Enterprises (MSMEs) in Lubuk Enau Village in improving marketing strategies through the use of Banner Media and Google Maps. MSMEs in this village face challenges in reaching a wider market due to limited accessibility and lack of knowledge about digital marketing technology. Therefore, the KKN team took the initiative to introduce and implement two promotional media that could significantly increase business visibility. Through this activity, the KKN team provides training and assistance to MSMEs on how to design and install effective banners, as well as how to register and optimize their business locations on Google Maps. The KKN team successfully provided training and mentoring to 31 MSMEs, which resulted in increased business visibility through the installation of attractive banners and location registration on Google Maps. The enthusiasm of MSME actors for digital marketing increased, which is expected to strengthen relationshio with consumers and support local economic growth. This activity is an example of the implementation of a marketing strategy that can be adopted by other villages with similar characteristics.
The Effect of Work Environment on Job Satisfaction With Work Motivation as an Intervening Variable at Mulya Jaya Building Store Banyuasin hakim, Malik; Veronica, Meilin; Yeni, Yeni
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132864

Abstract

This study aims to analyze the effect of the work environment on job satisfaction with work motivation as an intervening variable among employees of Toko Bangunan Mulya Jaya Banyuasin. The research problem is driven by the high employee turnover rate, which is influenced by low job satisfaction due to an unconducive work environment. This research applies a quantitative survey method. The population consists of 80 employees, all of whom were taken as samples using the total sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, simple regression analysis, t-test, R² test, and path analysis with SPSS version 29. The findings reveal that the work environment has a positive and significant effect on work motivation, work motivation has a positive and significant effect on job satisfaction, and the work environment has a positive and significant effect on job satisfaction through work motivation as an intervening variable. These results confirm that work motivation strengthens the relationship between the work environment and job satisfaction. The implication of this study highlights the importance of creating a supportive and comfortable work environment to enhance employee motivation and satisfaction, thereby reducing turnover and improving organizational productivity. Keywords: Job Satisfaction, Work Environment, Work Motivation.
Co-Authors Chandra, Icha Karaihandak, Wiradinata Kospa, Herda Sabriyah Dara Ningrum, Ayu Lestari Setia Pebriani, Reny Aziatul Rizki, Sutra Meilani Siti Komariah Hildayanti, Siti Komariah Veronica, Meilin Yeni Yeni