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All Journal Abdimas Universal Journal of Sustainable Community Service
Rizki, Sutra Meilani
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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SOSIALISASI PENGEMBANGAN BISNIS KULINER BAKSO DAN SOSIS BAKAR DI DIGITAL PLATFORM E-COMMERCE PENGABDIAN MAHASISWA UIGM DALAM MENDUKUNG MBKM Hasna, Nabilah Sajidah; Rizki, Sutra Meilani; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i1.428

Abstract

Business today is greatly facilitated by the existence of digital platforms that oversee shopping activities, making it easier for people who want to shop and trade. By utilizing this technology, it can affect food sales which are carried out online without having to come directly to the sales place. With this, consumers can also directly sort and choose what food they want to buy. This can minimize mistakes that can be made by both consumers and sellers, with the current situation many consumers are lazy to buy due to long distances or because of other things. This form of online method business also uses various online media, ranging from social media, web, to marketplaces. There are also many businesses that use conventional methods, but not a few have shifted to using online media. Some businesses also use both methods to more easily reach customers and promote more widely. Given the rapid technology in this modern era that makes it easy for us to open a business with online methods.
Strategi Pemasaran UMKM di Desa Lubuk Enau Melalui Media Banner dan Google Maps Chandra, Icha; Rizki, Sutra Meilani; Hakim, Malik; Ningrum, Ayu Lestari Setia; Karaihandak, Wiradinata; Pebriani, Reny Aziatul; Hildayanti, Siti Komariah; Kospa, Herda Sabriyah Dara
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.550

Abstract

This Thematic Real Work Lecture (KKN) aims to help Micro, Small and Medium Enterprises (MSMEs) in Lubuk Enau Village in improving marketing strategies through the use of Banner Media and Google Maps. MSMEs in this village face challenges in reaching a wider market due to limited accessibility and lack of knowledge about digital marketing technology. Therefore, the KKN team took the initiative to introduce and implement two promotional media that could significantly increase business visibility. Through this activity, the KKN team provides training and assistance to MSMEs on how to design and install effective banners, as well as how to register and optimize their business locations on Google Maps. The KKN team successfully provided training and mentoring to 31 MSMEs, which resulted in increased business visibility through the installation of attractive banners and location registration on Google Maps. The enthusiasm of MSME actors for digital marketing increased, which is expected to strengthen relationshio with consumers and support local economic growth. This activity is an example of the implementation of a marketing strategy that can be adopted by other villages with similar characteristics.
Co-Authors Asmawati Chandra, Icha Hakim, Malik Hasna, Nabilah Sajidah Heryati, Agustina Karaihandak, Wiradinata Kospa, Herda Sabriyah Dara Lesi Hertati, Lesi Ningrum, Ayu Lestari Setia Pebriani, Reny Aziatul Siti Komariah Hildayanti, Siti Komariah Terttiaavini