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All Journal International Journal on Social Science, Economics and Art Economic: Journal Economic and Business
Rejeki, Nadia Sri
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Exploring the impact of product quality and cash on delivery on consumer purchase decisions for fashion products Amin, Mat; Firdaus, Rahmad; Nugroho, Fithriawan; Suhardi, Suhardi; Rejeki, Nadia Sri
International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to investigate the effect of product quality on purchase decisions through cash on delivery in the fashion industry. The research was conducted through a survey with 228 respondents who had made purchases through cash on delivery in the past six months. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed a significant and positive effect of product quality on purchase decisions through cash on delivery in the fashion industry. This finding suggests that consumers who perceive high product quality are more likely to make a purchase decision through cash on delivery in the fashion industry. The study also indicates that the moderating effect of cash on delivery should be considered in future research on the relationship between product quality and purchase decisions in the fashion industry. This study contributes to the existing literature by providing empirical evidence on the effect of product quality on purchase decisions through cash on delivery in the fashion industry. Fashion retailers can use the results to improve their product quality and cash-on-delivery services, potentially increasing consumer purchase decisions and satisfaction.
The Impact of Financial Literacy, Managerial Ability, and Social Capital on Entrepreneurial Success with Business Strategy as an Intervening Variable Sari, Kadek Kartika; Suhardi, Suhardi; Rejeki, Nadia Sri
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.994

Abstract

This study aims to analyze the influence of financial literacy, managerial skills, and social capital on entrepreneurial success, with business strategy as a mediating variable. Respondents in this study were 135 Micro, Small, and Medium Enterprises (MSMEs) that have been operating for at least two years. The research method uses a quantitative approach with the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4.0 software. The results of the study indicate that financial literacy and social capital have a significant effect on entrepreneurial success, while managerial skills do not have a significant effect. The three independent variables do not show a significant effect on business strategy. However, business strategy is proven to have a significant effect on entrepreneurial success, which confirms its role as a mediating variable. These findings emphasize the importance of strengthening financial literacy and social capital in supporting business success, as well as the need to increase managerial capacity to optimize the formulation of adaptive and sustainable business strategies.
Co-Authors Fithriawan Nugroho Mat Amin Rahmad Firdaus Sari, Kadek Kartika Suhardi Suhardi