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PENGARUH KUALITAS LAYANAN, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN Mat Amin; Hamdan Hamdan; Ahmad Yani
JEM Jurnal Ekonomi dan Manajemen Vol 4 No 2 (2018): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This Study aims to analyze the effect of quality of service, price, and promotion to customer satisfaction that impact on customer decision. The sample used is customer satisfaction conducted for 5 (five) years. The Research instrument uses income and consumer response data on price and promotion cost for 5 (five) Years. Data analysis techniques used are data analysis, classical assumption test, the coefficient of determination, multiple linear regression analysis and testing of hypothesis test F and t-test. The results showed that the variable quality of service prices and promotion costs together or partially have a positive and significant impact a customer satisfaction that impact on customer decisions
ANALYSIS OF THE INFLUENCE OF CASH ON DELIVERY (COD), SERVICE QUALITY, DELIVERY ACCURACY, AND TRUST ON CUSTOMER DECISIONS USING J&T COURIER Rahmad Firdaus; Fithriawan Nugroho; Mat Amin; Ririn Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The objective of this study is to examine how Cash on Delivery (COD), Service Quality, Delivery Accuracy, and Trust influence customer decisions when utilizing J&T Expeditions. The research adopts an explanatory approach with a quantitative method, establishing causal relationships between variables. The research model involves hypothesis testing to assess the researcher's proposed theoretical connections. The data used consists of primary and secondary data, gathered from 100 research participants who are consumers of J&T Expeditions. Multiple linear regression analysis is employed as the data analysis technique. The findings indicate that cash on delivery (COD), service quality, delivery accuracy, and trust positively and significantly influence customer decisions to utilize J&T Expeditions.
Pelatihan Manajemen UMKM Desa Sarang Mandi Kecamatan Sungai Selan Kabupaten Bangka Tengah mat amin; suhardi suhardi; Aditya Ahmad Fauzi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 1 (2023): Februari 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Kegiatan pengabdian kepada masyarakat bertujuan untuk mengadakan Pelatihan Manajemen Keuangan UMKM sebagai upaya meningkatkan daya saing bagi pelaku usaha kecil dan menengah di Desa Sarang Mandi Kecamatan Sungai Selan Kabupaten Bangka Tengah. Metode yang digunakan dalam pelatihan menggunakan metode pedampingan, diskusi, workshop dan bimbingan teknis (bimtek) pembuatan laporan keuangan sederhana. Hasil yang diperoleh selama pelatihan, secara keseluruhan kegiatan pelatihan meliputi: materi, fasilitator, tempat pelatihan, dan konsumsi mendapat respon sangat baik dari seluruh peserta dan sangat membantu dan bermanfaat bagi peserta pelatihan dalam menyusun manajemen keuangan yang baik serta dapat membantu meningkatkan ekonomi usaha kecil dan menengah di Desa Sarang Mandi Kecamatan Sungai Selan Kabupaten Bangka Tengah.
Exploring the impact of product quality and cash on delivery on consumer purchase decisions for fashion products Amin, Mat; Firdaus, Rahmad; Nugroho, Fithriawan; Suhardi, Suhardi; Rejeki, Nadia Sri
International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to investigate the effect of product quality on purchase decisions through cash on delivery in the fashion industry. The research was conducted through a survey with 228 respondents who had made purchases through cash on delivery in the past six months. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed a significant and positive effect of product quality on purchase decisions through cash on delivery in the fashion industry. This finding suggests that consumers who perceive high product quality are more likely to make a purchase decision through cash on delivery in the fashion industry. The study also indicates that the moderating effect of cash on delivery should be considered in future research on the relationship between product quality and purchase decisions in the fashion industry. This study contributes to the existing literature by providing empirical evidence on the effect of product quality on purchase decisions through cash on delivery in the fashion industry. Fashion retailers can use the results to improve their product quality and cash-on-delivery services, potentially increasing consumer purchase decisions and satisfaction.