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All Journal Jurnal Kesehatan Indonesia AJAD : Jurnal Pengabdian kepada Masyarakat
Syifa, Nisrina
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Humanities Health Professions Medicine & Pharmacology

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Hubungan antara Penggunaan Media Sosial, Aktivitas Fisik dan Tingkat Stres Terhadap Status Gizi Usia 18 – 25 Tahun Di RW.03 Kelurahan Kebayoran Lama Utara Faridi, Ahmad; Vidyarini, Andra; Syifa, Nisrina
Jurnal Kesehatan Indonesia Vol 14 No 3 (2024): Juli 2024
Publisher : HB PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33657/jurkessia.v14i03.921

Abstract

Nutritional problems in adults are affected by the use of social media which results in increased sedentary activity which can cause nutritional problems and increased stress levels. The increase in stress levels affects the increase in food intake so it can affect nutritional status. The general purpose of this study was to analyze the relationship between social media usage, physical activity, stress levels and nutritional status of adults in 3rd Hamlet North Kebayoran Lama, South Jakarta. This type of research is quantitative study with cross-sectional design approach. Primary data collected in this study included nutritional status, social media usage, physical activity, and stress levels in age 18 – 25 years in 3rd Hamlet North Kebayoran Lama, South Jakarta. Secondary data was obtained from journals, articles, literature, and sites related to research. The sample for this study was 63 residents who were selected by purposive sampling according to inclusive and exclusive criteria. Chi Square was used to analyze the data. The results of this study revealed that there was no relationship between the use of social media and nutritional status (p = 0.223), there was no relationship between physical activity and nutritional status (p = 0.181), there was a relationship between stress levels and nutritional status (p = 0.005). From this study, it was concluded that there is relationship between stress levels and nutritional status in age 18 – 25 in 3rd Hamlet North Kebayoran Lama.
Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas Raras, Yulisa; Azizah, Isna Nurul; Tsania, Fathia; Silviana, Mufidah; Syifa, Nisrina; Beliana, Padia; Ameliana, Febi; Dewi, Anggita; Shoibatun, Zahra; Rachman, Nisfanatia; Almada, Qhonita; Atikah, Ikah
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.503

Abstract

Tofu UMKM in Getas Hamlet has great potential to grow, but still faces various challenges in product marketing, especially in the digital era. The lack of utilization of branding and digital marketing strategies causes tofu products to be less well-known in the wider market. This study aims to improve the understanding and assistance of tofu UMKM actors in developing effective branding and digital marketing strategies. The method used in this study is a qualitative- descriptive approach through observation, interviews, and training of UMKM actors. The results of the study show that with intensive assistance, UMKM actors are able to understand the importance of branding, create attractive marketing content, and optimize the use of social media and e- commerce to increase product competitiveness. The implementation of the right digital marketing strategy contributes to increasing sales and expanding market reach. Thus, digital marketing branding assistance can be an effective solution in developing tofu UMKM in Getas Hamlet to be more competitive in the digital era. The era of digital marketing through social media has a great influence on increasing sales and market reach. However, the lack of understanding in making photos, videos, and digital marketing strategies makes it difficult for UMKM to reach more consumers and compete with other products. To overcome these problems, a comprehensive strategy is needed, the first step is to create an attractive logo and packaging design as part of branding.
Co-Authors Almada, Qhonita Ameliana, Febi Atikah, Ikah Azizah, Isna Nurul Beliana, Padia Dewi, Anggita Faridi, Ahmad Rachman, Nisfanatia Raras, Yulisa Shoibatun, Zahra Silviana, Mufidah Tsania, Fathia Vidyarini, Andra