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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi
Tumanggor, Boy Rizky
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Knowledge Management Strategies For Organizational Change: Study On Higher Education Organizations In Medan Ardiani, Winda; Sunaryo, Sunaryo; Tumanggor, Boy Rizky
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Knowledge management is one of the concepts that is currently widely used by organizations, including Higher Education organizations to manage knowledge in order to improve the knowledge and abilities of lecturers comprehensively, so that it will be easier for organizations to make changes in accordance with current demands. This research is an exploratory study on knowledge management and change in higher education organizations. The approach used is qualitative, making it easier to explore thoroughly. To collect data, interviews were used with two key informants who understood knowledge management and change, as well as the leaders.  The results of the study show that higher education service organizations in Medan are less able to manage existing knowledge management with all the resources they have, so they are less able to make the changes needed today to become a quality and superior Higher Education Organization. Therefore, the change to become a quality and superior Higher Education Organization must be the concern of the entire community of Higher Education Organizations in Medan
Sosialisasi Upaya Peningkatan Kemampuan Bersaing UMKM di Era Digital Sekitaran Kota Pinang Kabupaten Labuhan Batu Selatan Siregar, Zulkifli; Tarigan, Nur M Ridha; Nst, Venny Fraya Hartin; Wijaya, Doly Muhendy; Puspitasari, Ekas Mibari; Azaman, Azaman; Tumanggor, Boy Rizky
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1413

Abstract

The purpose of the Community Service (PkM) activity, which involved socializing efforts to improve the competitiveness of MSMEs in the digital era, for residents of Pinang City, South Labuhan Batu Regency, was to raise awareness of the importance of starting MSMEs, how to develop MSMEs and digital marketing, and keep up with current developments. The socialization method was carried out in two stages: direct presentation of material and mentoring. Twenty MSME entrepreneurs participated in the activity. The results showed that the MSME Socialization successfully helped residents and MSME entrepreneurs gain knowledge on how to start MSMEs, how to develop MSMEs, how to market them, and how to use digital marketing to further increase sales turnover. Participants were able to understand the material related to MSMEs. Residents gained skills in using social media and sales websites for digital marketing. The satisfaction of the participants was evident in the high attendance and enthusiasm of the participants throughout the socialization activity.
Co-Authors Azaman, Azaman Puspitasari, Ekas Mibari Siregar, Zulkifli Sunaryo Sunaryo Tarigan, Nur M Ridha Venny Fraya Hartin Nst Wijaya, Doly Muhendy Winda Ardiani