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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Trisakti
Alfi Mazzida
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI BISNIS PADA TOKO VAPE OI Alisha Rahmadhanti; Azzahra Iansfri; Alfi Mazzida; Survia, Desty
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/1mxar102

Abstract

Penelitian ini bertujuan untuk mengimplementasikan strategi pada bisnis Toko Vape Oi yang berlokasi di Jl. Kramat Sentiong No.75C, RT.12/RW.7, Kramat, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10450. Diawali dengan analisis Strength, Weakness, Opportunity, Threat (SWOT). Analisis ini Selanjutnya dirumuskan menggunakan metode IFE (Internal Factor Evaluation) & EFE (External Factor Evaluation), setelah mengetahui hasil analisis IFE DAN EFE, berfokus kepada ruang perbaikan internal dan pengembangan peluang dilingkup eksternal toko tersebut. Selanjutnya analisis menggunakan CPM (Competitive Profile Matrix), yang bertujuan untuk mengetahui kekuatan pesaing. Dari hasil CPM, dapat diketahui hasil skor Toko Vape Oi lebih unggul dari dua pesaing lainnya. Lalu diakhiri menggunakan QSPM (Quantitative strategic planning matrix), untuk penyusunan strategi yang melibatkan faktor-faktor eksternal dan internal yang relevan ke dalam proses keputusan. Hasil dari QSPM menyatakan bahwa skor alternatif II pengembangan pasar lebih unggul dibandingkan skor alternatif I pengembangan produk. Berdasarkan hasil analisis yang telah dilakukan, strategi yang tepat untuk Toko Vape Oi adalah pengembangan pasar.
Pengaruh Service Guarantee dan Perceived Quality Terhadap Satisfaction Fadillah Adelia Larsitha; Sri Vandayuli Riorini; Alfi Mazzida; Azzahra Iansfri
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1016

Abstract

The purpose of this study is to explain the influence of service assurance and perceived quality on satisfaction in e-commerce in Indonesia. Where technological developments, especially the internet, have caused changes in Indonesian consumer purchasing habits, especially those related to e-commerce. Despite the growing popularity of online shopping, companies often face challenges in service delivery, such as late deliveries and misleading advertisements. The method used in this research is hypothesis testing with a cross-sectional approach. This study involves individual e-commerce users as the unit of analysis and uses a 5-point Likert scale to measure the variables studied: service guarantee, perceived quality, and satisfaction. Instrument testing in this study was carried out with validity and reliability tests involving 125 respondents whose results were proven valid and reliable so that hypothesis testing could be carried out. The results showed that there is a positive influence between service guarantee on satisfaction and perceived quality. This suggests that effective implementation of service guarantee can improve perceived service quality and in turn increase consumer satisfaction on e-commerce platforms.
Co-Authors Alisha Rahmadhanti Azzahra Iansfri Fadillah Adelia Larsitha Sri Vandayuli Riorini Survia, Desty