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Prinsip Qoulan Maysuro dalam Ceramah Gus Iqdam Perspektif Tfsir Asyarowi Firdaus, Salsabil Fadilah; Pinanditha, Senja Elling; Qolbiyah, Syifaul; Islam, Muhammad Syamsuddinil; Aziz, Moh Ali; Yaqin, Ainul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1164

Abstract

This research examines the principles of qaulan maysura in Gus Iqdam's lectures through the Tafsir Asy-Sya'rawi approach, with a focus on its relevance and application in contemporary da'wah. Qaulan maysura or "gentle words" is a communication ethic recommended in the Koran, which emphasizes the importance of gentleness, friendliness and ease in conveying religious messages. The research method used is content analysis, with a focus on Gus Iqdam's lecture videos on YouTube as the main source, supplemented with references from various sources of commentary and da'wah literature. Through analysis of Tafsir Asy-Sya'rawi, this article explains the concept of qaulan maysura and how this tafsir enriches understanding of empathetic and effective da'wah communication. Gus Iqdam's lecture was chosen as a case study because his communication style reflects the values of qaulan maysura, making him a representative example. The results of this research emphasize the importance of the principles of polite communication in da'wah and show the relevance of Tafsir Asy-Sya'rawi in explaining these values, which are useful for preachers in various social contexts.
Kapitalisme dalam Industri Media TikTok: Komodifikasi “Keranjang Kuning” terhadap Produksi Konten Qolbiyah, Syifaul; Firdaus, Salsabil Fadilah; Ulfa, Wildana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4913

Abstract

This study examines how capitalism operates within the TikTok platform through the commodification of content creators, specifically via the yellow cart feature. Using a descriptive qualitative method based on literature review, data were gathered from academic articles, books, and relevant reports. The findings reveal that the yellow cart functions as a direct monetization channel, incentivizing creators to embed affiliate products into their content. This mechanism shifts creators' motivations from self-expression to market-oriented goals. TikTok’s algorithm amplifies such content by increasing the visibility of videos containing affiliate links, thereby reinforcing a rapid cycle of production and consumption driven by profit. This has led to a measurable behavioral shift: creators prioritize promotional content over originality, and audiences are increasingly exposed to embedded commercial messages. The study concludes that TikTok serves as an effective vehicle of digital capitalism, reshaping the creator economy and contributing to content homogenization. The practical implication highlights the need for critical digital literacy to navigate platform-driven economic incentives and algorithmic influence.