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Prinsip Qoulan Maysuro dalam Ceramah Gus Iqdam Perspektif Tfsir Asyarowi Firdaus, Salsabil Fadilah; Pinanditha, Senja Elling; Qolbiyah, Syifaul; Islam, Muhammad Syamsuddinil; Aziz, Moh Ali; Yaqin, Ainul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1164

Abstract

This research examines the principles of qaulan maysura in Gus Iqdam's lectures through the Tafsir Asy-Sya'rawi approach, with a focus on its relevance and application in contemporary da'wah. Qaulan maysura or "gentle words" is a communication ethic recommended in the Koran, which emphasizes the importance of gentleness, friendliness and ease in conveying religious messages. The research method used is content analysis, with a focus on Gus Iqdam's lecture videos on YouTube as the main source, supplemented with references from various sources of commentary and da'wah literature. Through analysis of Tafsir Asy-Sya'rawi, this article explains the concept of qaulan maysura and how this tafsir enriches understanding of empathetic and effective da'wah communication. Gus Iqdam's lecture was chosen as a case study because his communication style reflects the values of qaulan maysura, making him a representative example. The results of this research emphasize the importance of the principles of polite communication in da'wah and show the relevance of Tafsir Asy-Sya'rawi in explaining these values, which are useful for preachers in various social contexts.
Dakwah Maslahah melalui Sertifikasi Halal Manuputty, Rifqi Firmansyah; Islam, Muhammad Syamsuddinil; Aziz, Moh. Ali
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17045

Abstract

This study examines the concept of Dakwah Maslahah, an Islamic outreach approach focused on achieving public good (maslahah) and preventing harm (mafsadat), within the context of the urgent need for halal certification for Micro and Small Enterprises (MSEs) in Indonesia. Amid the rapid growth of the global halal industry and the certification mandate under the Halal Product Assurance Law (UU BPJPH), the participation of MSEs continues to face challenges. This research analyzes the conceptual and normative foundations of Dakwah Maslahah, its contextual and transformative characteristics, and its relevance in increasing awareness and encouraging halal certification practices. Although the direct economic impact of halal certification for MSEs is not always immediate, the non-economic benefits, such as increased producer and consumer trust, are significant. The study identifies research gaps in the concrete implementation of Dakwah Maslahah for halal certification, its connection to holistic well-being (falah), its integration into policy, and the challenges faced by da'wah practitioners. It concludes that Dakwah Maslahah has a strategic role in articulating the communal obligation (fardlu kifayah) to provide halal products and in motivating MSEs, in line with the Objectives of Islamic Law (Maqasid al−Shari′ah). It recommends the development of innovative da'wah models, further empirical research, policy refinement, capacity building for da'wah practitioners, and interdisciplinary collaboration to realize the welfare of the community through halal certification.