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All Journal Sigma : Journal of Economic and Business Indonesian Journal of Community Services
Patwayati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

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Digitalization of Marketing and Simple Financial Management to Improve the Welfare of MSMEs on the Indonesia-Malaysia Border Juharsah; Arifuddin; Nurwati; Patwayati; Hamid, Wahyuniati; Aliddin, La Ode Asfahyadin
Indonesian Journal of Community Services Vol. 3 No. 2 (2024): November
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijcs.v3i2.1723

Abstract

Digital marketing training and the preparation of simple financial reports are important steps in increasing the capacity of MSMEs on the Indonesia-Malaysia border. The main objective of this activity is to help MSMEs understand and implement digital-based marketing strategies and simple financial management to strengthen business competitiveness. Before the implementation of the activity, the preparation process had been carried out for one month beforehand. This training was conducted using interactive lecture methods, live demos, and practical exercises with 20 MSME participants on Sebatik Island. The results of the training showed an increase in participants' understanding of digital platforms for marketing and the importance of attractive promotional content. Participants also showed enthusiasm in participating in the activities. In addition, simple financial training helped participants recognize the importance of routine financial records to monitor the financial condition of the business. The ability to prepare simple reports such as cash books and a basic understanding of digital financial applications began to be applied by participants. Based on these results, it is proposed that there be a sustainable mentoring program to support the implementation of consistent digital marketing strategies and financial management for MSMEs on the border. With the sustainability of mentoring, it is hoped that MSMEs can optimize their potential, increase market access, and strengthen local economic stability in border areas.
PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN KESEHATAN TERHADAP MINAT PENGGUNAAN ULANG JASA RAWAT INAP DI RUMAH SAKIT HERMINA KENDARI Patwayati; Desy Sriwulan; Adwi
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/w576dm20

Abstract

Penelitian ini bertujuan untuk mengetahui secara simultan dan parsial pengaruh brand image dan kualitas pelayanan kesehatan terhadap minat menggunakan ulang jasa rawat inap di Rumah Sakit Hermina Kendari. Populasi dalam penelitian ini adalah seluruh pasien yang pernah menggunakan jasa rawat inap di RS Hermina Kendari. Jumlah sampel yang digunakan adalah 93 responden, yang diperoleh melalui teknik proportional random sampling. Metode analisis data yang digunakan yaitu analisis deskriptif dan statistika inferensial berupa analisis regresi linear berganda dengan menggunakan software SPSS dan MS Excel. Hasil penelitian menyatakan bahwa secara simultan dan parsial brand image dan kualitas pelayanan kesehatan berpengaruh positif signifikan terhadap minat beli ulang jasa rawat inap. This study aims to determine simultaneously and partially the influence of brand image and quality of health services on the intention to reuse inpatient services at Hermina Kendari Hospital. The population in this study were all patients who had used inpatient services at Hermina Kendari Hospital. The number of samples used was 93 respondents, obtained through proportional random sampling technique. The data analysis method used was descriptive analysis and inferential statistics in the form of multiple linear regression analysis using SPSS and MS Excel software. The results of the study stated that simultaneously and partially brand image and quality of health services had a significant positive effect on the intention to reuse inpatient services.
Co-Authors Adwi Alidin, La Ode Asfahyadin ARIFUDDIN Desy Sriwulan Juharsah Nurwati Wahyuniati Hamid