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All Journal Dynamic Management Journal Jurnal Ekonomi Bisnis Antartika Jurnal Intelek Insan Cendikia
Yandri Ahmad Rifandi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dynamic Management Journal

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STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

Abstract

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.
ENHANCING EMPLOYEE PERFORMANCE THROUGH DIGITAL TRANSFORMATION, COMPETENCE, AND AGILITY: THE ROLE OF STRATEGIC LEADERSHIP AS A MODERATOR Subariyanti, Herudini; Rifandi, Yandri Ahmad; Yulianto, Andri Rizko; Punamasari, Dina
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13861

Abstract

This study aims to conceptually examine the contributions of digital transformation, digital competence, and organizational agility in enhancing employee performance, with strategic leadership as a moderating variable. The conceptual model was developed through a literature review of scholarly articles from SINTA, Google Scholar, and Scopus databases published between 2018 and 2024. The findings indicate that digital transformation and digital competence influence organizational agility and organizational agility enhances organizational adaptability to change. Furthermore, strategic leadership amplifies the effects of these three factors on employee performance. The study highlights a strong relationship between digital capabilities, organizational agility, strategic leadership, and superior employee performance. However, the main limitation of this research lies in its conceptual nature. Future studies are recommended to empirically test the model using quantitative methods such as Structural Equation Modeling (SEM) across various industry sectors, as well as conducting longitudinal studies to observe the long-term dynamics of digital capabilities and leadership.
Co-Authors Andri Rizko Yulianto Fitriyani, Alita Heirunissa, Heirunissa Herudini Subariyanti Meli Suryani Punamasari, Dina Roy Irawan Sazly, Syukron Vina Islami