Garuda - Garba Rujukan Digital

STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.

Pengaruh Fdr, Bopo, Car, Dan Npf Terhadap Return On Asset (Roa) Pada Bank Umum Syariah Di Indonesia Heirunissa, Heirunissa
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7133

Potensi pertumbuhan bank syariah dapat dilihat dari kinerjanya dalam menghasilkan keuntungan yang ditunjukkan dalam laporan keuangan. Laporan keuangan dapat digunakan untuk mengevaluasi posisi keuangan pada masa lalu dan saat ini dari hasil operasi perusahaan, dengan tujuan utama untuk memberikan kemungkinan estimasi dan prediksi tentang kinerja di masa akan datang. Kinerja bank dapat diamati dari kemampuannya dalam menghasilkan keuntungan atau profitabilitas yang dapat diukur dengan Return on Asset (ROA). Tujuan penelitian ini adalah untuk mengetahui dan membuktikan secara empiris pengaruh FDR, BOPO, CAR, dan NPF terhadap ROA bank umum syariah di Indonesia periode tahun 2014-2020. Sampel dalam penelitian ini berjumlah 12 bank umum syariah di Indonesia dengan teknik menggunakan metode purposive sampling. Hasil analisis menunjukkan bahwa pengaruh FDR negatif tidak signifikan terhadap ROA, pengaruh BOPO negatif signifikan terhadap ROA, pengaruh CAR positif signifikan terhadap ROA, dan pengaruh NPF negatif signifikan terhadap ROA. Hasil perhitungan koefisien determinasi menunjukkan bahwa pengaruh yang diberikan oleh variabel FDR, BOPO, CAR dan NPF terhadap variabel ROA sebesar 97.59% sedangkan sisanya 2.41% dipengaruhi variabel lain yang tidak termasuk dalam model penelitian ini. Kata kunci: Return On Asset (ROA), Financing to Deposit Ratio (FDR), Biaya Operasional terhadap Pendapatan Operasional (BOPO), Capital Adequacy Ratio (CAR), Non performing financing (NPF)

MAPPING THE INFLUENCE: A CONCEPTUAL MODEL OF BRAND REPUTATION, INFLUENCER MARKETING, ORGANIZATIONAL AGILITY, STRATEGIC LEADERSHIP, AND BUSINESS PERFORMANCE Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad; Herlan, Hasta
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13862

This study proposes a conceptual model that integrates brand reputation, influencer marketing, and organizational agility in driving business performance, with strategic leadership as a moderating variable. The study is motivated by the need for organizations to adapt to rapid market changes. The method employed is a systematic review of journal articles indexed in SINTA, Google Scholar, and Scopus, as well as relevant industry reports. The results indicate that brand reputation and influencer marketing have a positive influence on organizational agility, which in turn mediates the improvement of business performance through enhanced responsiveness and operational efficiency. Furthermore, strategic leadership strengthens the relationship between organizational agility and business performance by effectively leveraging market dynamics. The findings highlight the importance of synergy between brand reputation management, ethical implementation of influencer marketing, and the reinforcement of organizational agility to achieve sustainable business performance, particularly among SMEs in Indonesia. The study's limitation lies in its reliance on secondary data, suggesting that future research should involve field studies for model validation.

Assistance in Developing Canvas Model Business Capacity at Walcoo Shoes in Bogor City Heirunissa, Heirunissa; Bakti, Rizal; Dhamaah, Wahjuny; Eldianson, Rio; Maku, Alin Djafar; Ilham, Anggio
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.602

MSMEs are an important pillar in the Indonesian economy with a significant contribution to GDP and labor absorption. The fashion industry, especially shoes, is showing strong growth, and WALCOO Shoes as a player in this industry needs to understand and design the right business model. This study aims to analyze the WALCOO Shoes business model using the Business Model Canvas (BMC) approach and SWOT analysis. The SWOT analysis shows that WALCOO Shoes strengths in the comfort and flexibility of its products, but has weaknesses in supporting intensive physical activity and weather resistance. Opportunities include fashion trends and innovative materials, while the main threats come from fierce competition and changing consumer trends. Strategic recommendations for WALCOO Shoes include improving marketing strategies, maintaining product quality, and offering after-sales service with a warranty. The main resources include human resources, raw materials, and sewing machines, while the main activity is the shoemaking process from design to sales. The use of social media and e-commerce such as Tiktok and Shopee is optimized for sales channels. The proposed business model is expected to improve WALCOO Shoes' performance and competitiveness in the shoe industry

The Effect Of Motivation, Organizational Culture, Work Environment, And Discipline On The Performance Of Employees At The Afiat Clinic, Pmi Hospital, Bogor Heirunissa, Heirunissa
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14507

An employee's performance in a company can experience a decline which results in a decline in the quality of work produced. It can be seen from the lack of a good culture in communicating among employees, the instability of the output results provided by employees, and the lack of employee participation in the organizational culture held/implemented by management at the Afiat Clinic, PMI Hospital, Bogor. The purpose of this study was to analyze the influence of motivation, organizational culture, work environment, and discipline at the Afiat Clinic, PMI Hospital, Bogor. This type of research uses a quantitative approach and data collection in the form of respondent perceptions using a questionnaire. The number of samples used was 75 employee respondents with sample selection using the Purposive Sampling method. Data analysis used in this study used multiple linear regression with the help of the SPSS 26 application. The classical assumption tests used were the normality test, multicollinearity test, and heteroscedasticity test. While the hypothesis test was carried out using the F-test, T-test and coefficient of determination. The results of this study indicate that simultaneously motivation, organizational culture, work environment, and discipline influence employee performance at the Afiat Clinic, PMI Hospital, Bogor. Motivation, work environment, and discipline have a significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor, while organizational culture partially has no significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor. The results of the determination coefficient calculation show that the influence of motivation, organizational culture, work environment, and discipline on employee performance is 80.4%, while the remaining 19.6% is explained by other variables not included in this research model

Assistance in Developing Canvas Model Business Capacity at Walcoo Shoes in Bogor City Heirunissa, Heirunissa; Bakti, Rizal; Dhamaah, Wahjuny; Eldianson, Rio; Maku, Alin Djafar; Ilham, Anggio
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.602

MSMEs are an important pillar in the Indonesian economy with a significant contribution to GDP and labor absorption. The fashion industry, especially shoes, is showing strong growth, and WALCOO Shoes as a player in this industry needs to understand and design the right business model. This study aims to analyze the WALCOO Shoes business model using the Business Model Canvas (BMC) approach and SWOT analysis. The SWOT analysis shows that WALCOO Shoes strengths in the comfort and flexibility of its products, but has weaknesses in supporting intensive physical activity and weather resistance. Opportunities include fashion trends and innovative materials, while the main threats come from fierce competition and changing consumer trends. Strategic recommendations for WALCOO Shoes include improving marketing strategies, maintaining product quality, and offering after-sales service with a warranty. The main resources include human resources, raw materials, and sewing machines, while the main activity is the shoemaking process from design to sales. The use of social media and e-commerce such as Tiktok and Shopee is optimized for sales channels. The proposed business model is expected to improve WALCOO Shoes' performance and competitiveness in the shoe industry

REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.

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