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All Journal Community Engagement and Emergence Journal (CEEJ) FARABI: Jurnal Matematika dan Pendidikan Matematika Jurnal Manajemen dan Pemasaran Digital
Hermawati, Agustin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics

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Pengaruh Penanganan Keluhan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas (Literature Review Manajemen Pemasaran) Hermawati, Agustin
Jurnal Manajemen dan Pemasaran Digital Vol. 1 No. 1 (2023): Jurnal Manajemen dan Pemasaran Digital (Januari-Maret 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v1i1.18

Abstract

Abstract: Literature review article on the influence of complaint handling, marketing communication and trust on customer loyalty of PT Bank BCA KCU Semarang is a scientific article that aims to build a research hypothesis on the influence of variables to be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are: 1) Complaint Handling affects Loyalty; 2) Marketing Communication influences Customer Loyalty; 3) Trust has an effect on Customer Loyalty; Customer. The research was carried out using quantitative methods, as well as a causal relationship research design. The research data is primary data collected through a questionnaire in the form of a google form, as well as secondary data collected by documentation techniques. Sampling was taken using a random sample, while the calculation technique used the Slovin formula so that a sample of 400 was obtained. However, only 150 respondents were willing to fill out the questionnaire. Data analysis technique using multiple regression analysis. Abstrak: Artikel Literatur Review Pengaruh Penanganan Keluhan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas nasabah PT Bank BCA KCU Semarang dalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu Manajemen Pemasaran. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel Literature Review ini adalah: 1) Penanganan Keluhan berpengaruh terhadap Loyalitas; 2) Komunikasi Pemasaran berpengaruh terhadap Loyalitas Nasabah; 3) Kepercayaan berpengaruh terhadap Loyalitas Nasabah; Nasabah. Penelitian dilaksanakan dengan metode kuantitatif, serta desain penelitian hubungan kausal. Data penelitian adalah data primer yang dikumpulkan melalui kuesioner berbentuk google form, serta data sekunder yang dikumpulkan dengan teknik dokumentasi. Pengambilan sampel dengan random sampel, sedangkan teknik penghitungannya menggunakan rumus Slovin sehingga diperoleh sampel sebanyak 400. Namun hanya 150 responden yang bersedia mengisi kuesioner. Teknik analisis data menggunakan analisis regresi berganda.
Implementasi Permaian Engklek Gunung pada Keterampilan Literasi Numerasi Siswa Kelas 5 Madrasah Ibtidaiyah Matin, Anas Abdul; Yahya, Fifi Aleyda; Rahayu, Sherli Putri; Wulan, Annisa Nawang; Hermawati, Agustin; Oktaviani, Rizka Nur
FARABI: Jurnal Matematika dan Pendidikan Matematika Vol 8 No 1 (2025): FARABI
Publisher : Program Studi Pendidikan Matematika FKIP UNIVA Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/farabi.v8i1.1030

Abstract

This research aims to describe the implementation of the mountain crank game in numeracy literacy learning, describe students' numeracy literacy skills after using the mountain crank game media and describe the obstacles of teachers and students who have tried the mountain crank game during numeracy literacy learning for grade 5 students at Madrasah Ibtidaiyah. Numeracy literacy is defined as a basic ability that is essential for children to understand and apply mathematical concepts in everyday life. However, it is often realized that repetitive learning methods can make students less enthusiastic and less focused in learning. This research applies a qualitative method which produces descriptive data in the form of sentences or words based on research findings. The data collection techniques applied are documentation, observation and interviews in this research. Data analysis is carried out interactively with data analysis that is processed in such a way that it appears more complete in the picture. This research shows that the results of the implementation of the mountain engklek game as a learning medium in this class are good, students can understand the material about counting whole numbers in questions which are packaged in the form of numeracy literacy so that many of the students are more interested and active in learning, although some students are still have not been able to understand the material according to the indicators of the material in students' numeracy literacy skills as expected by researchers.
The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta Hermawati, Agustin; Sitaniapessy, Arthur; Maria, Maya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8772

Abstract

Research Aims: This study aims to evaluate the influence 5P marketing mix on customer loyalty, with customer satisfaction as a mediating variable, specifically for Jenius Bank BTPN customers in Yogyakarta. Design/methodology/approach: This research adopts a quantitative descriptive. Data were collected through a questionnaire Jenius customers. A total of 160 questionnaires were distributed, but only 140 valid responses were used due to 22 respondents not meeting the predefined criteria. Research Findings: The findings indicate that, directly, the product, price, and people variables have a positive and significant impact on customer loyalty, while place and promotion do not. However, in the indirect relationship, product, price, and promotion positively and significantly influence customer loyalty when mediated by customer satisfaction, whereas place and people do not show a significant indirect effect. Theoretical Contribution/Originality: It highlights the influence of product, price, and promotion on satisfaction and loyalty, providing strategic insights for Jenius Bank BTPN.
Co-Authors Arthur Sitaniapessy Maria, Maya Matin, Anas Abdul Rahayu, Sherli Putri RIZKA NUR OKTAVIANI Wulan, Annisa Nawang Yahya, Fifi Aleyda