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Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maria, Maya; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Ismulyati, Sri
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.

ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.

Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maria, Maya; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Ismulyati, Sri
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.

Pengaruh pelatihan dan kompensasi terhadap kinerja pegawai dengan dorongan sebagai variabel intervening Fauzi, Rahmad Danial; Sutawidjaya, Ahmad Hidayat; Maria, Maya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2816

This study uses motivation as an intermediary variable to explain how training and pay affect employee performance. This study uses a qualitative approach. The method used is by survey. The type of research used is the study of causality. With a total sample size of 43 participants, this study was carried out in the production division of PT Pertamina Hulu Energi West Madura Offshore's Onshore Receiving Facility (ORF PT PHE WMO). Training and compensation are exogenous variables in this quantitative research method. Motivation serves as a mediating variable and performance is an endogenous variable. With the help of a Likert scale, the factors were measured. The Structural Equation Model Partial Least Square (SEM PLS) technique and SmartPLS 3 software were utilized for data analysis. According to the study's findings, motivation, training, and compensation all had a direct, beneficial, and significant impact on performance. The training and compensation variables and the ability to mediate have a favorable and significant indirect connection on performance.

Strategi Pengembangan Bisnis Jasa Layanan Logistik J&T Express Dengan Pendekatan Business Model Canvas (BMC) Prasetya, Syarief Gerald; Maria, Maya
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1565

This study was aimed to explore the logistics service business strategy of J&T Express using the Business Model Canvas (BMC). The research locus was chosen at J&T Express as an innovative logistics service company. This research was compiled based on a qualitative descriptive method. The time of the study was conducted in April 2022, located in Bogor City and the analytical technique used was Miles and Huberman's qualitative interactive. Based on the use of nine dimensions of BMC, with the possibility of making managerial contributions that are included in tactical and strategic approaches, the J&T Express business model approach is in accordance with BMC. The contribution of this research emphasizes that the canvas business model (BMC) can be used as a role model in a comprehensive logistics service business development strategy.

Optimizing the Use of Social Crowdfunding in SMEs to Encourage the Implementation of Circular Economy (CE) Practices Nasoha, Mohamad; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Maria, Maya; Zulfahmi, Zulfahmi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3401

Circular Economy (CE) offers an alternative to the linear economy (take-make-dispose) by adopting a make-use-recycle approach. While CE practices have primarily focused on technological and manufacturing changes, large businesses can more easily implement these practices due to their resources. However, small and medium-sized enterprises (SMEs) often struggle with CE implementation due to limited resources, particularly funding. FinTech Crowdfunding, especially donation-based (social crowdfunding), presents a viable funding alternative for SMEs. This research aims to develop a theoretical model using the Willingness to Participate Theory and the AIDA model for understanding and promoting CE practices among SMEs through the use of social crowdfunding. A survey was conducted with 69 SME actors. The research findings have led to the development of a model incorporating three key determinants: funding resources, community engagement, and entrepreneurial spirit. These factors are identified as antecedents that significantly influence SME awareness and willingness to adopt CE practices. The proposed model highlights how these elements can enhance SME participation in Indonesia. This model can serve as a foundation for future research in this area.

ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.

Pemodelan Struktural Prediktor Perilaku dan Strategi Prioritas Pemangku Kepentingan untuk Konsumsi Hijau di Kalangan Pemuda Indonesia Maria, Maya; Akbara, Anisa Zahwa; Ginting, Ginta
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.855

This study examines the behavioral determinants and strategic enablers of green consumption among Indonesian youth, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. Employing a mixed-methods approach, the research integrates structural modeling via partial least squares structural equation modeling (PLS-SEM) with multi-stakeholder prioritization through the Analytic Hierarchy Process (AHP). Quantitative data collected from 229 respondents aged 18–35 indicate that attitude (? = 0.89), perceived behavioral control (? = 0.16), and actual behavior (? = 0.70) significantly influence the willingness to engage in green consumption. Interestingly, perceived behavioral control also exerts a negative effect (? = –0.58), pointing to possible psychological or systemic constraints. Complementary qualitative insights were obtained from focus group discussions involving 25 stakeholders representing government agencies, non-governmental organizations, academia, and the private sector. These discussions identified and ranked key sustainability strategies, with top priorities including the integration of environmental topics into formal education, the expansion of eco-friendly public infrastructure, and the enhancement of youth-focused awareness campaigns. The findings underscore the dual necessity of fostering individual behavioral intentions and providing institutional support through coordinated stakeholder action. This study offers evidence-based recommendations for policymakers, educators, and industry actors to strengthen youth engagement in sustainable consumption initiatives.

The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta Hermawati, Agustin; Sitaniapessy, Arthur; Maria, Maya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8772

Research Aims: This study aims to evaluate the influence 5P marketing mix on customer loyalty, with customer satisfaction as a mediating variable, specifically for Jenius Bank BTPN customers in Yogyakarta. Design/methodology/approach: This research adopts a quantitative descriptive. Data were collected through a questionnaire Jenius customers. A total of 160 questionnaires were distributed, but only 140 valid responses were used due to 22 respondents not meeting the predefined criteria. Research Findings: The findings indicate that, directly, the product, price, and people variables have a positive and significant impact on customer loyalty, while place and promotion do not. However, in the indirect relationship, product, price, and promotion positively and significantly influence customer loyalty when mediated by customer satisfaction, whereas place and people do not show a significant indirect effect. Theoretical Contribution/Originality: It highlights the influence of product, price, and promotion on satisfaction and loyalty, providing strategic insights for Jenius Bank BTPN.

Customer Preference Analysis: Why are R1 450VA Electricity Customers not Interested in Increasing Power? (A Case Study of PT PLN Batam Customers) Siallagan, Asihon; Maharani, Anita; Maria, Maya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5152

This study analyzes the preferences of R1 450VA electricity customers at PT PLN Batam who are not interested in increasing their electricity capacity, even though a free program is available. The study aims to identify the factors influencing customers' decisions, including preferences, economic factors, the effectiveness of promotions, perceptions of benefits and risks, and long-term uncertainties. This research adopts SEM with PLS approach using SmartPLS 4 Software. Data were collected through questionnaires and interviews with active customers and internal documents from PT PLN Batam. Findings confirmed that service quality has a positive and significant effect on customer satisfaction and subsequently the decision to enhance their capacity. Additionally, the decision is also directly influenced by the economic capability. Furthermore, trust and promotion do not affect customer satisfaction directly in relation to the capacity increase program. Customer satisfaction is shown to mediate the relationship between several factors and the decision to enhance capacity. In summary, to improve customer participation, PT PLN Batam should prioritize enhancing the service quality, education and promotion strategies, customer profiling, uncertainty resolution, and trust building.

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