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ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maria, Maya; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Ismulyati, Sri
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Abstract

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.
Pengaruh pelatihan dan kompensasi terhadap kinerja pegawai dengan dorongan sebagai variabel intervening Fauzi, Rahmad Danial; Sutawidjaya, Ahmad Hidayat; Maria, Maya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2816

Abstract

This study uses motivation as an intermediary variable to explain how training and pay affect employee performance. This study uses a qualitative approach. The method used is by survey. The type of research used is the study of causality. With a total sample size of 43 participants, this study was carried out in the production division of PT Pertamina Hulu Energi West Madura Offshore's Onshore Receiving Facility (ORF PT PHE WMO). Training and compensation are exogenous variables in this quantitative research method. Motivation serves as a mediating variable and performance is an endogenous variable. With the help of a Likert scale, the factors were measured. The Structural Equation Model Partial Least Square (SEM PLS) technique and SmartPLS 3 software were utilized for data analysis. According to the study's findings, motivation, training, and compensation all had a direct, beneficial, and significant impact on performance. The training and compensation variables and the ability to mediate have a favorable and significant indirect connection on performance.
Strategi Pengembangan Bisnis Jasa Layanan Logistik J&T Express Dengan Pendekatan Business Model Canvas (BMC) Prasetya, Syarief Gerald; Maria, Maya
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1565

Abstract

This study was aimed to explore the logistics service business strategy of J&T Express using the Business Model Canvas (BMC). The research locus was chosen at J&T Express as an innovative logistics service company. This research was compiled based on a qualitative descriptive method. The time of the study was conducted in April 2022, located in Bogor City and the analytical technique used was Miles and Huberman's qualitative interactive. Based on the use of nine dimensions of BMC, with the possibility of making managerial contributions that are included in tactical and strategic approaches, the J&T Express business model approach is in accordance with BMC. The contribution of this research emphasizes that the canvas business model (BMC) can be used as a role model in a comprehensive logistics service business development strategy.
The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta Hermawati, Agustin; Sitaniapessy, Arthur; Maria, Maya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8772

Abstract

Research Aims: This study aims to evaluate the influence 5P marketing mix on customer loyalty, with customer satisfaction as a mediating variable, specifically for Jenius Bank BTPN customers in Yogyakarta. Design/methodology/approach: This research adopts a quantitative descriptive. Data were collected through a questionnaire Jenius customers. A total of 160 questionnaires were distributed, but only 140 valid responses were used due to 22 respondents not meeting the predefined criteria. Research Findings: The findings indicate that, directly, the product, price, and people variables have a positive and significant impact on customer loyalty, while place and promotion do not. However, in the indirect relationship, product, price, and promotion positively and significantly influence customer loyalty when mediated by customer satisfaction, whereas place and people do not show a significant indirect effect. Theoretical Contribution/Originality: It highlights the influence of product, price, and promotion on satisfaction and loyalty, providing strategic insights for Jenius Bank BTPN.
Customer Preference Analysis: Why are R1 450VA Electricity Customers not Interested in Increasing Power? (A Case Study of PT PLN Batam Customers) Siallagan, Asihon; Maharani, Anita; Maria, Maya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5152

Abstract

This study analyzes the preferences of R1 450VA electricity customers at PT PLN Batam who are not interested in increasing their electricity capacity, even though a free program is available. The study aims to identify the factors influencing customers' decisions, including preferences, economic factors, the effectiveness of promotions, perceptions of benefits and risks, and long-term uncertainties. This research adopts SEM with PLS approach using SmartPLS 4 Software. Data were collected through questionnaires and interviews with active customers and internal documents from PT PLN Batam. Findings confirmed that service quality has a positive and significant effect on customer satisfaction and subsequently the decision to enhance their capacity. Additionally, the decision is also directly influenced by the economic capability. Furthermore, trust and promotion do not affect customer satisfaction directly in relation to the capacity increase program. Customer satisfaction is shown to mediate the relationship between several factors and the decision to enhance capacity. In summary, to improve customer participation, PT PLN Batam should prioritize enhancing the service quality, education and promotion strategies, customer profiling, uncertainty resolution, and trust building.
Strategi Transformasi Digital Pelayanan Pendidikan: Analisis Swot Di Sanggar Kegiatan Belajar Kutai Barat Saridah; Maria, Maya; Asih, Daru
Edukasiana: Jurnal Inovasi Pendidikan Vol. 4 No. 4 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/ejip.v4i4.2309

Abstract

SKB Kutai Barat telah memulai transformasi layanan digital yang bertujuan untuk meningkatkan kualitas dan aksesibilitas layanan pembelajarannya. Namun, proses ini menghadapi berbagai tantangan yang menghambat pelaksanaan secara optimal. Tujuan penelitian ini adalah untuk mengkaji proses, hambatan, dan solusi yang dilakukan dalam program digitalisasi di SKB Kutai Barat. Penelitian ini menggunakan metode deskriptif kualitatif dengan analisis data menggunakan NVivo 12 Plus. Hasil temuan menunjukkan bahwa seluruh tahapan transformasi mulai dari perencanaan, pengorganisasian, pelaksanaan, pemantauan, hingga evaluasi terkendala oleh beberapa faktor: ketiadaan jaringan internet yang stabil, kesulitan dalam instalasi WiFi, kurangnya kerja sama dengan instansi terkait, keterbatasan dana, rendahnya kesadaran akan pentingnya inovasi teknologi, dan kurangnya sumber daya manusia dengan kompetensi digital yang memadai. Solusi sementara yang diterapkan meliputi penggunaan data internet pribadi, pembelajaran luring, pemberian fleksibilitas pembelajaran daring, dan upaya pemasangan internet satelit, namun langkah-langkah ini belum sepenuhnya menyelesaikan permasalahan.Analisis SWOT menunjukkan bahwa SKB Kutai Barat berada pada kuadran 1, yang menandakan posisi ideal untuk menerapkan strategi agresif-progresif dengan memperkuat keunggulan internal guna meraih peluang eksternal. Solusi berkelanjutan dan strategis sangat diperlukan untuk keberhasilan transformasi digital ini.
Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Abstract

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.
Pengaruh Motivasi Kerja dan Budaya Kerja Melalui Moderasi Religiusitas Terhadap Kinerja Personel di Direktorat Reserse Kriminal Umum Polda Riau Efriani, Efriani; Romus, Mahendra; Maria, Maya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2724

Abstract

Tujuan penelitian ini adalah 1) Untuk mengetahui pengaruh antara variabel motivasi kerja, budaya kerja, moderasi religiusitas dan kinerja personel kepolisian secara parsial. 2) Untuk mengetahui pengaruh variabel motivasi kerja, budaya kerja, dan moderasi religiusitas secara simultan terhadap kinerja personel kepolisian. 3) Untuk mengetahui kemampuan religiusitas dalam memoderasi dari kombinasi variabel motivasi kerja, dan budaya kerja, terhadap kinerja personel kepolisian. Penelitian ini melibatkan 229 personel kepolisian di Direktorat Reserse Kriminal Umum (Ditreskrimum) Polda Riau. Teknik pengambilan sampel dilakukan secara sensus dan pengumpulan data menggunakan instrumen kuesioner.  Analisis pengujian regresi linear parsial, linear berganda, uji koefisien korelasi menggunakan software SPSS version 26. Hasil penelitian menunjukkan bahwa pengaruh motivasi kerja, budaya kerja, moderasi religiusitas dan kinerja personel yang dianalisis secara parsial dan simultan didapati nilai signifikansi p<0.05. Terdapat pengaruh yang signifikan dan positif semua konstruk yang diuji secara parsial dan simultan. Pengujian tanpa religiusitas sebagai variabel moderasi terhadap gabungan motivasi kerja, dan budaya kerja terhadap kinerja personel Kepolisian diperolah (r2= 0.629) 72,1% dan menggunakan variabel moderasi religiusitas diperoleh sebesar (r2=0,738) 73,8%. Terdapat peningkatan sebesar 1.7 % pengaruh menggunakan moderasi religiusitas terhadap kinerja personel. Motivasi kerja, budaya kerja, moderasi religiusitas meningkat, maka kinerja personel Kepolisian juga akan meningkat.
Pengaruh Faktor Kualitas Jasa Perguruan Tinggi Jarak Jauh (PTJJ) terhadap Kepuasan Mahasiswa dan Niat Menyelesaikan Kuliah (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Terbuka) Maria, Maya; Hadiwidjaja, Rini Dwiyani; Mulyana, Andy
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.645 KB) | DOI: 10.29244/jmo.v6i2.12243

Abstract

This study aims to determine the effects of open distance learning service quality dimensions consisting of  the way of learning, tutoring and teaching, modules, student services, programs of study, tuition and fees, physical facilities to student satisfaction and the behavioral intentions of completing the study at Universitas Terbuka (UT). Thisresearch analysis unitswere the students of the Faculty of Economic, Universitas Terbuka (FEKON-UT) who registeredin 2012with a population of 2085 people. The method of sample selection was convenience samplingmethod to the college students who have taken at least one semester. The data were analyzed from 161 respondents spread in 7 UPBJJ-UTthroughout Indonesia with a certain proportion. To obtain the data, this study used survey methods of primary data and secondary data. Analysis tool to test the hypothesis is a structural equation modelling (SEM) with Partial Least Square (PLS). The finding of this studywere the significance effects on :1) the quality of services to satisfaction of students; 2) the quality of services to the intention of completing studying at UT; and 3) student satisfaction to the intention of completing college at UT.Keywords: service quality, student satisfaction, open distance learning, intention to finish college