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All Journal JUPE : Jurnal Pendidikan Mandala Journal of Management - Small and Medium Enterprises (SME's)
Sabeliana, Devanda Martianta
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Economics, Econometrics & Finance Education

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Merdeka Curriculum and Merdeka Mengajar Platform to Improve Teacher Pedagogical Competence Sabeliana, Devanda Martianta; Suryani, Mareta Dwi; Pratiwi, Tara; Hernina, Tifani Maya; Septihana, Vira Wahyu
JUPE : Jurnal Pendidikan Mandala Vol 9, No 2 (2024): JUPE : Jurnal Pendidikan Mandala (Juni)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v9i2.7076

Abstract

The Merdeka Curriculum is one of the government's programs as a stepping stone in improving the quality of education. The Merdeka Curriculum provides freedom for educators to design learning as needed by students. The Merdeka Curriculum is a refinement of the 2013 Curriculum with several changes such as changing basic competencies and core competencies into learning outcomes, emphasizing formative assessments, and also providing freedom for educational units to develop operational curricula independently. The presence of the Merdeka Mengajar Platform also supports the implementation of the Merdeka Curriculum by providing digital resources to develop teacher professionals. This platform has a menu for Personal Development, Teaching, Inspiration and Information about the Merdeka Curriculum which can make it easier for teachers to obtain references, inspiration and understanding regarding the implementation of this curriculum. Implementation of the Merdeka Curriculum requires teachers to master pedagogical competencies such as understanding students, designing learning, implementing learning, evaluating learning outcomes, and developing student competencies. This research uses the literature study method. The results of this research show that the Merdeka Curriculum and Merdeka Mengajar Platform can increase the competence, innovation and creativity of teachers.
THE INFLUENCE OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND EQUITY Sabeliana, Devanda Martianta; Nugroho, Jonet Ariyanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24221

Abstract

This study aims to examine the influence of social media usage and electronic word of mouth (eWOM) on purchase intention, with brand equity serving as a mediating variable among Generation Z fashion consumers in Surakarta City. A quantitative research design was employed, and data were collected through questionnaires distributed to 399 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings indicate that both social media usage and eWOM have a positive and significant direct effect on purchase intention. Additionally, both variables indirectly influence purchase intention through brand equity. Brand equity itself plays a significant role in strengthening consumers’ intention to purchase. These results highlight the importance of building strong brand equity to maximize the effectiveness of social media marketing and electronic word of mouth strategies. However, this study is limited to Generation Z consumers in a single city, which may limit the generalizability of the findings. Future research is recommended to include broader demographic groups and wider geographic areas to enhance the robustness and applicability of the results. Keywords: Social Media Usage; Electronic Word of Mouth ; Brand Equity; Purchase Intention ; Generation Z ; Fashion
Co-Authors Hernina, Tifani Maya Jonet Ariyanto Nugroho, Jonet Ariyanto Pratiwi, Tara Septihana, Vira Wahyu Suryani, Mareta Dwi