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INOVASI DAKWAH PENDIDIKAN REMAJA BERBASIS MASJID: STUDI KASUS PROGRAM PESANTREN SUBUH Kharisma Putra Budi Prasojo; Isa Saleh; Ahmad Faiz Khudlari Thoha; Diki Taufikkurrohman
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 1 (2024): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i1.1264

This study aims to explore the innovation of the Pesantren Subuh program as an inclusive mosque-based religious education model for adolescents. Using a qualitative method and case study approach, this research examines the implementation of the Pesantren Subuh program at Al Muhajirin Karangpilang Mosque in depth. Data were collected through in-depth interviews with program caregivers, students, and parents, as well as field observations. The findings indicate that the program effectively addresses the gap in religious education for urban adolescents by utilizing a flexible early morning schedule that does not interfere with school activities. The program also involves parents as key supporters in fostering religious habits in children. The data analysis using the Gioia method suggests that the key success factor is the involvement of parents in encouraging and motivating their children’s participation. With this model, the Pesantren Subuh program not only successfully fosters religious character in adolescents but also has the potential to be adopted as a mosque-based religious education model in other regions.

Mosque Da'wah Through Experiental Marketing: Study on Al Ittihad Mosque Pakuwon Mall Surabaya Sidiq Ibrahim, Muh Syahril Sidik Ibrahim; Sarif Hidayatullah; Mauludi; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2258

Masjid Al-Ittihad Pakuwon Surabaya is one of the mosques located within a shopping mall that has successfully integrated da'wah services with an experiential marketing approach. This study aims to explore the application of experiential marketing elements in managing the mosque's da'wah services and to analyze the worshippers' experiences with the provided services and facilities. The experiential marketing elements focused on in this research include sense, feel, think, act, and relate, implemented to create a memorable experience for the worshippers. The research employs a qualitative method with a descriptive analysis technique. Data were collected through direct observations at the site, in-depth interviews with worshippers, and documentation of the mosque's programs. Data analysis was conducted to understand how each element of experiential marketing is applied to support the mosque's function as a place of worship and a center for social activities. The results indicate that Masjid Al-Ittihad has successfully provided comfort through cleanliness, organized layouts, and facilities such as lockers, children's play areas, a library, and free meals every Friday. Worshippers reported positive experiences from various service innovations, ranging from ease of access to an atmosphere that supports spiritual focus during worship. Moreover, the mosque actively integrates relevant da'wah approaches through religious studies, collaborations with religious organizations, and the use of technology to enhance interaction and engagement with worshippers. By implementing experiential marketing, Masjid Al-Ittihad has successfully met the spiritual and social needs of its worshippers, establishing itself as a model for adaptive and innovative mosque management.

Developmen of Hybrid Organizational Culture at Ar Rahmah Mosque Surabaya Abdullah Azzam; M. Syukur Ifansyah; Shobikhul Qisom; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2489

Masjid Ar Rahmah Surabaya adopts a hybrid organizational model that integrates Islamic values with modern management systems across four main sectors: da'wah, education, social services, and economy. This mosque functions not only as a place of worship but also as a center for community empowerment, implementing various programs based on Islamic principles. This study aims to analyze organizational culture development strategies that maintain synergy among units without causing fragmentation or internal conflicts. Using a qualitative approach, this research applies Edgar Schein’s theory to identify organizational culture at three levels: artifacts, espoused values, and underlying assumptions. The findings indicate that the implementation of the KHIDMAH culture (Collaborative, Humanistic, Integrity, Dedication, Moderate, Adaptive, Harmonious) plays a crucial role in fostering a productive, sustainable, and cohesive work environment. Strategies such as strengthening a shared vision, enhancing human resource synergy, implementing complementary practices among units, and promoting continuous organizational learning ensure that each unit contributes effectively toward the mosque’s grand mission: producing mosque imams at the Asia-Pacific level. With this model, Masjid Ar Rahmah has successfully become financially independent while serving as a center for da'wah and community empowerment, achieving a strong competitive position both nationally and internationally.

INOVASI DAKWAH PENDIDIKAN REMAJA BERBASIS MASJID: STUDI KASUS PROGRAM PESANTREN SUBUH Kharisma Putra Budi Prasojo; Isa Saleh; Ahmad Faiz Khudlari Thoha; Diki Taufikkurrohman
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 1 (2024): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i1.1264

This study aims to explore the innovation of the Pesantren Subuh program as an inclusive mosque-based religious education model for adolescents. Using a qualitative method and case study approach, this research examines the implementation of the Pesantren Subuh program at Al Muhajirin Karangpilang Mosque in depth. Data were collected through in-depth interviews with program caregivers, students, and parents, as well as field observations. The findings indicate that the program effectively addresses the gap in religious education for urban adolescents by utilizing a flexible early morning schedule that does not interfere with school activities. The program also involves parents as key supporters in fostering religious habits in children. The data analysis using the Gioia method suggests that the key success factor is the involvement of parents in encouraging and motivating their children’s participation. With this model, the Pesantren Subuh program not only successfully fosters religious character in adolescents but also has the potential to be adopted as a mosque-based religious education model in other regions.

Model Fundraising Dakwah di Masjid Perkotaan Mauludi, Muh Syahril Sidik Ibrahim; Ali Nurdin; Agoes Moh. Moefad; Shobikhul Qisom; Moch Herma Musyanto; Ahmad Faiz Khudlari Thoha
Journal of Islamic Management Vol. 5 No. 2 (2025): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v2i2.1995

Mosques play a pivotal role in the socio-economic development of Muslim communities, particularly through effective fundraising management. Mosque fundraising is not only a tool for collecting donations but also a means to achieve economic empowerment and financial sustainability for religious and social programs. This study analyzes mosque fundraising strategies in Surabaya, focusing on community-based, partnership-based, digital, and institutional models. It examines how Masjid Rahmat Kembang Kuning, Masjid Cheng Hoo, and Masjid Al Falah implement diverse donation management approaches, ensure financial transparency, and build trust among congregants. Utilizing a qualitative methodology with a Grounded Theory approach, data were collected through in-depth interviews, direct observations, and document analysis involving mosque administrators, donors, and active congregants. Findings reveal that community- based fundraising initiatives like the Warung Dzuhur program and Haul Mbah Karimah effectively foster congregational engagement through collective participation. Partnership-based fundraising, exemplified by Masjid Cheng Hoo, secures financial stability via corporate sponsorships and foundation collaborations. Digital fundraising expands donation channels through QRIS, social media, and online payment systems, enhancing transparency and donor confidence. The study concludes that innovative and participatory fundraising strategies grounded in Islamic management principles strengthen mosque financial sustainability, enhance congregational trust, and empower mosques as independent and socially impactful institutions. The findings offer a strategic framework for mosques to optimize fundraising while maintaining Sharia-compliant financial governance and promoting community empowerment.

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