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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Abdimas Bina Bangsa
Dianita, Dianita
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Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PEMANFAATAN PENULISAN KREATIF SEBAGAI SARANA PROMOSI UMKM KULINER DI DESA CISONTROL, KECAMATAN RANCAH, KABUPATEN CIAMIS, JAWA BARAT Simatupang, Ervina CM; Rusyan, Susiyanti; Nugraha, Deden Novan Setiawan; Sari , Puspita; Dianita, Dianita; Gunawan, Hero
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1249

Abstract

In the digital era, technology-based marketing or digital marketing is a breath of fresh air for SMEs, the English Study Program conducted Community Service (PKM) in Cisontrol Village, Ciamis Regency, West Java, which was attended by 20 MSME participants. The purpose of this implementation is to open opportunities for MSMEs to transform into a major economic force. Social media has become the most accessible and utilized digital marketing platform for MSME development, allowing them to reach millions of potential consumers and promote products widely. Digital marketing, which combines interactive and integrated marketing, makes it easier for businesses to understand consumer needs and expand market reach without geographical boundaries. In addition, effective visual design in online marketing can increase consumer interest and trust in influencing purchasing decisions. However, in Cisontrol Village, Ciamis Regency, limited knowledge of marketing technology hinders the promotion of MSME products, especially in the culinary field. Therefore, training on digital promotion strategies and creative writing for wider promotional media is planned, while maintaining existing local values.
INTEGRATING ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY TO IMPROVE TOEFL SCORES FOR STUDENTS OF SMAN 19 BANDUNG Nugraha, Deden Novan Setiawan; Gunawan, Hero; Dianita, Dianita; Sari, Puspita; Rusyan, Susiyanti; Simatupang, Ervina CM
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3048

Abstract

This community service program aimed to provide training on the integration of Artificial Intelligence (AI) technology to improve TOEFL scores among twelfth-grade students at SMAN 19 Bandung. The method employed in this program involved training and mentoring, which consisted of two main stages: the implementation stage (preparation and training) and the evaluation stage. During the preparation stage, the team coordinated with the school, developed training materials, and set up AI-based learning tools. In the implementation stage, students were trained to use various AI applications and platforms, such as interactive chatbots, automated grammar correction tools, and AI-driven TOEFL simulations. Through intensive mentoring, participants were encouraged to practice their reading, listening, speaking, and writing skills with the assistance of AI technologies. The evaluation results indicated that students gained significant knowledge of TOEFL learning strategies as well as the ability to effectively utilize AI to enhance their English proficiency. Furthermore, the program fostered greater motivation and self-confidence among students in preparing for the actual TOEFL test. Therefore, this community service initiative is expected to make a meaningful contribution to improving the quality of English language education at the high school level.
Co-Authors Hero Gunawan Nugraha, Deden Novan Setiawan Puspita Sari Rusyan, Susiyanti Sari , Puspita Simatupang, Ervina CM