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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Abdimas Bina Bangsa
Ang, Clarisa Margaretha
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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TRANSFORMASI EKONOMI RUMAH TANGGA MELALUI PENGOLAHAN SAMPAH DOMESTIK, PENDAMPINGAN PRODUK BERBASIS SAMPAH Lopes Amaral, Maria Augustin; Manehat, Beatrix Yunarti; Tukan, Gerardus D.; Boelan, Erly Grizca; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdekawati; Setiawan, Apolinaris; Gokok, Gaspar Antonius Padua Rapok; Bria, Kristina; Boikh, Ananda Oky Mekel M.
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1355

Abstract

Introduction: Waste management in RT 041 Liliba is still ineffective, with many residents not separating organic and inorganic waste, which has an impact on the environment. Objective: To increase community awareness and skills in waste management through the establishment of a Waste Bank and training in making organic fertilizer. Research Method: Conducting socialization, practical training, and developing applications to monitor waste management and savings at the Waste Bank, introducing the RT 041 Liliba Waste Bank and liquid fertilizer products through social media. Results: The community succeeded in attracting the interest of 50 potential consumers for organic fertilizer products, and the application made it easier to monitor waste and savings. Conclusion: This program not only increases awareness of the importance of waste separation, but also opens up new economic opportunities, supporting environmental sustainability in RT 041 Liliba
Green Trust as Mediator in Green Sharing Intention of Palmyra Palm Packaging among Generation Z Lopes Amaral, Maria Augustin; Haro, Andrian; Ketmoen, Adrianus; Fallo, Apryanus; Watu, Engelbertus Gloria Christy; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdeka Wati
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.27262

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.Keywords: sustainable packaging, green sharing intention, perceived credibility, eco-literacy, green trust
Co-Authors Adrianus Ketmoen Andrian Haro Apryanus Fallo Beatrix Yunarti Manehat Boikh, Ananda Oky Mekel M. Bria, Kristina Erly Grizca Boelan Gani, Elisabeth Adelia Merdeka Wati Gani, Elisabeth Adelia Merdekawati Gokok, Gaspar Antonius Padua Rapok Maria Augustin Lopes Amaral Setiawan, Apolinaris Tukan, Gerardus D. Watu, Engelbertus Gloria Christy