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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Muhammad Agung Zamzam
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peningkatan Daya Saing Melalui Penerapan Manajemen Perubahan Berbasis Teknologi Pada UMKM Luthfi Swalayan Dan Komputer Cindy Aprilia; Prima Senja Ananda; Sindi Uswatun Hasanah; Muhammad Agung Zamzam; Ramdani Bayu Putra
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.2284

Abstract

The aim of this research is to examine how digital technology and organizational change management can be used to support business sustainability in MSMEs in Padang City. To face current business competition, the role of information technology and organizational change management is very important, because information technology functions as a manager of the information available at that time. The methodology used includes a qualitative approach through in-depth interviews with business owners and direct observation of operational processes. The research results show that change management provides a structured approach to assist individuals in an organization in transitioning from their current state to their desired state. Organizational change management is concerned with identifying groups and individuals who must change. Not only that, organizational change management requires the development of specific plans to successfully implement change. The main goal of change management is to prepare for a smooth and successful transition
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian iPhone Melalui Minat Beli Pada Mahasiswa di Kota Padang Muhammad Agung Zamzam; Vicky Brama Kumbara; Della Asmaria Putri
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2713

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions through purchase intention as an intervening variable. The independent variables in this study are product quality and brand image, while the dependent variable is purchasing decision. There were 100 respondents as the research sample. Data were obtained from iPhone users among students in Padang City, with data analysis using SmartPLS 4.0. The results of this study indicate that product quality has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase decisions, brand image has a positive but insignificant effect on purchase decisions, purchase intention has a positive and significant effect on purchase decisions, product quality has a positive and significant effect on iPhone purchase decisions through purchase intention as an intervening variable, and brand image has a positive but insignificant effect on iPhone purchase decisions through purchase intention as an intervening variable
Co-Authors Cindy Aprilia Della Asmaria Putri Prima Senja Ananda Ramdani Bayu Putra Sindi Uswatun Hasanah Vicky Brama Kumbara