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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Cindy Aprilia
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Education Social Sciences

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Peningkatan Daya Saing Melalui Penerapan Manajemen Perubahan Berbasis Teknologi Pada UMKM Luthfi Swalayan Dan Komputer Cindy Aprilia; Prima Senja Ananda; Sindi Uswatun Hasanah; Muhammad Agung Zamzam; Ramdani Bayu Putra
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.2284

Abstract

The aim of this research is to examine how digital technology and organizational change management can be used to support business sustainability in MSMEs in Padang City. To face current business competition, the role of information technology and organizational change management is very important, because information technology functions as a manager of the information available at that time. The methodology used includes a qualitative approach through in-depth interviews with business owners and direct observation of operational processes. The research results show that change management provides a structured approach to assist individuals in an organization in transitioning from their current state to their desired state. Organizational change management is concerned with identifying groups and individuals who must change. Not only that, organizational change management requires the development of specific plans to successfully implement change. The main goal of change management is to prepare for a smooth and successful transition
Co-Authors Muhammad Agung Zamzam Prima Senja Ananda Ramdani Bayu Putra Sindi Uswatun Hasanah