Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Economic and Social Empowerment
Chairunnisya
Unknown Affiliation
Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pengembangan Usaha Kerupuk Kamang Melalui Inovasi Produk dan Pemasaran Digital Ratih Ramadhani; Adila Adisti; Chairunnisya
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 2 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i2.1481

Abstract

Ubi kayu merupakan komoditas unggulan di Kabupaten Agam, Sumatera Barat. Sejak puluhan tahun masyarakat setempat di Kecamatan Kamang Magek telah melakukan penganekaragaman produk olahan untuk meningkatkan nilai tambah ubi kayu yaitu usaha kerupuk kamang. Usaha ini merupakan warisan tradisi ekonomi masyarakat setempat. Namun, eksistensinya belum sepopuler olahan ubi kayu lainnya, seperti kerupuk sanjai dan karak kaliang. Kerupuk kamang memiliki potensi besar untuk dikembangkan karena daerah produksi memiliki comparative advantage. Namun, produksi, manajerial, pemasaran dan penjualan masih bersifat konvensional. Sehingga, pentingnya pembinaan yang berkelanjutan untuk membantu mengembangkan usaha kerupuk kamang menjadi industri rumah tangga yang berdaya saing di era digitalisasi. Tujuan pengabdian ini untuk memberdayakan UMKM Kerupuk Kamang DUA SAUDARA yang telah ada sejak 20 tahun lalu. Kegiatan ini membantu mitra menyelesaikan masalah produksi dan pemasaran yaitu dengan menambah pengetahuan mitra tentang pentingnya inovasi produk dan pemasaran digital serta recreate logo. Metode yang digunakan adalah metode pendekatan, seperti metode disksui interaktif dan metode pendampingan.
Meningkatkan Daya Saing Kerupuk Kamang melalui Diferensiasi Produk dan Strategi Pemasaran Digital Chairunnisya; Adisti, Adila; Ramadhani, Ratih; Mazelfi, Ihsani; Wellyalina
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40357

Abstract

Kerupuk Kamang Dua Saudara is one of the MSMEs that produces kamang crackers. However, sales are only made to middlemen without a logo and proper packaging, so it does not have competitive advantages. This community service aims to solve problems in three aspects, namely the production aspect (increasing the amount of production and the use of technology in the form of cassava grinding machines), the marketing aspect (use of social media), and the managerial aspect (discipline in SOP production and financial management). To solve the problems partners face, the approach can be categorized into a community service method based on integrated solutions through socialization, training, mentoring, and application of technology. Product innovation and digital marketing are important steps to increase business competitiveness. This community service positively impacts the UMKM Kerupuk Kamang Dua Saudara through increased production, digital marketing, and business management. Service to partners has succeeded in increasing production capacity by adding cassava grinding machines and developing three new product variants. In the marketing aspect, zipper packaging with a logo and active social media accounts for digital promotion have been created. From the managerial side, partners now have production SOPs, simple financial reports, and legal documents such as NIB and PIRT assistance. These results significantly increase partner efficiency, competitiveness, and market opportunities.
Co-Authors Adila Adisti Mazelfi, Ihsani Ramadhani, Ratih Ratih Ramadhani Wellyalina, Wellyalina