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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal of Mandalika Literature
Akhmad Sunhaji
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Inovasi Pemasaran MTS Daarul Rahman V Sungai Guntung Indragiri Hilir, Riau Nurul Adha; Akhmad Sunhaji; Syamsul Bahri Tanrere
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3824

Abstract

This thesis concludes about Educational Service Marketing Innovation in Increasing the Interest of MTS Daarul Rahman V Students in Sungai Guntung Indragiri Hilir, Riau. This study uses a qualitative approach, with data collection through interview, observation, and document study techniques. The results of these findings reveal several things as follows: First , the Marketing carried out by MTS Daarul Rahman V Sungai Guntung Indragiri Hilir Riau has implemented various integrated marketing strategies. They made direct visits to schools around the Guntung River area, where the ustadz, ustazah, and students introduced the advantages of Islamic boarding schools. Islamic boarding schools also take advantage of religious events such as the commemoration of maulid and isra' mi'raj for da'wah, as well as participating in the Quranic tilawatil contest. In addition, they use print media such as brochures and banners. The involvement of students in extracurricular activities such as scouting and skill demonstrations such as calligraphy is also part of an effective marketing strategy to attract interest and strengthen the positive image of the Islamic boarding school. Second , marketing innovation efforts to increase interest in MTS Daarul Rahman V Sungai Guntung Indragiri Hilir Riau include the use of technology and digital platforms, especially social media, which is the key to reaching a wider audience and increasing public awareness. The use of the latest technology in marketing can improve the efficiency of information delivery and services. The development of an effective promotion strategy and the upskilling of the marketing team are also crucial. Focusing on compelling visual marketing can increase the situational interest of prospective students.
Peran Manajemen Efikasi Diri Siswi Dalam Pembentukan Budaya Bahasa Arab di Sekolah (Studi Kasus Di SMP Tashfia Putri Boardinh Kota Bekasi, Jawa Barat) Harleli; Akhmad Sunhaji; Ahmad Zain Sarnoto
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp2134-2150

Abstract

This study focuses on the role of self-efficacy management among students in the formation of an Arabic language culture at SMP Tashfia Boardinh School. In both school and dormitory language practices, students' motivation, abilities, and participation in Arabic practice have not been optimal. The majority of Grade VII (71%) and Grade VIII (57%) students were recorded violating the rules for using the designated language. This is due to limited interaction in Arabic conversations among students and between students and mentors, as well as insufficient supervision in the dormitory. The management of students' self-efficacy was assessed based on two main informants. Informant 1 (KI 1) showed progress in self-efficacy management, although there remains a gap between the set goals and actual achievements, particularly in understanding Quranic vocabulary and using Arabic in daily conversations. This underachievement affected KI 1's self-confidence and motivation. However, with positive emotional management and support from teachers, KI 1 was able to reduce the stress experienced. Informant 2 (KI 2), on the other hand, demonstrated good self-efficacy management across all aspects, including goal-setting, self-reflection, and stress management. Overall, both informants met the criteria for self-efficacy management in the formation of Arabic language culture, although KI 1 requires a more structured approach. This research employed a qualitative approach through in-depth interviews, participatory observations, and document analysis involving various stakeholders, including students, teachers, and other relevant parties.
Co-Authors Ahmad Zain Sarnoto Harleli Nurul Adha Syamsul Bahri Tanrere