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All Journal Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Anita Agustina Wulandari
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Spektrum Komunikasi

 1 
Effectiveness of Online Learning Models in the Communication Sciences Program During the COVID-19 Pandemic Fitria Widiyani Roosinda; Anita Agustina Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.917

Abstract

This research is a descriptive quantitative study that focuses on the evaluation of online classes using online media. The research population consists of 50 active students in the 1st, 3rd, and 7th semesters, selected using the simple random sampling technique, and 5 lecturers from Communication Studies Program Bhayangkara University Surabaya. The data collection instrument used was an online lecture questionnaire. Data analysis uses descriptive statistics. The research results show that students assess online classes using online media as ineffective (39%), very ineffective (19%), effective (23%), and just okay (19%). In the results of this study, there were no (0%) respondents who rated online learning as very effective. Finally, to improve the quality of online lectures during the COVID-19 pandemic, the suggestions from communication studies lecturers and students are (1) providing more adequate quota subsidies for the continuity of online lectures (2) attention to the timing of online classes in accordance with the class schedule, (3) optimal and updated notifications or announcements, (4) upgrade the Bhayangkara University Surabaya SIM e-learning system, especially on the attendance and assignment upload features that still frequently encounter issues, (5) the selection of materials in the video must be based on criteria of easily understandable language, (6) implementation of more engaging activity models such as games and others, (7) during online classes, it is expected that everyone will be on camera (8) increasing server speed,(9) increasing student engagement during online classes and, (10) providing structured evaluations for assessment materials.
PEMANFAATAN AKUN TIKTOK @JAYFUJIWARA SEBAGAI MEDIA PEMBELAJARAN BAHASA INGGRIS BAGI PEMBELAJAR BAHASA ASING DI ERA DIGITAL Anita Agustina Wulandari; Mochammad Arkansyah; Deassy Ratna Juwita Sari
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.1118

Abstract

The advancement of digital technology in the contemporary era like today has brought major changes in various aspects of human life including education. In recent years, TikTok is one of the online platforms that has grown rapidly. This application is not only an entertainment platform but has also developed into a learning platform because of its creative and interesting content. Although TikTok has become popular as an entertainment platform, now many accounts use it as a learning platform such as learning a foreign language. A famous account in this field is @jayfujiwara who creates educational content to teach English with 5.9 million latest followers. Considering this phenomenon, this study will investigate how the TikTok account @jayfujiwara is used as a medium for learning English, as well as how effective and impactful the content on the account is on students learning a foreign language. After this study was conducted, it can be concluded that the TikTok account @jayfujiwara is an innovative and flexible English learning medium in the modern era. The real impacts experienced by students include increasing their motivation to learn and improving better speaking and listening skills, practical application of English, reducing their anxiety while learning, and strengthening their community networks. Therefore, social media platforms, especially TikTok, can help students learn English, especially the younger generation who are familiar with digital technology.
The Transformation of Heritage Tourism Marketing through TikTok A Study of Gen Z’s Interest in Surabaya’s Old Town Mochammad Arkansyah; Anita Agustina Wulandari; Yuga Adi Kusuma; Arfiyansyah
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.1119

Abstract

This study aims to describe how the transformation of heritage tourism marketing strategies is carried out through the TikTok platform, and how it influences the travel interest of Generation Z visitors to the Kota Tua Surabaya destination. Using a descriptive qualitative approach, this research observes TikTok content promoting Kota Tua Surabaya, conducts interviews with content creators and local tourism stakeholders, and gathers insights from Gen Z TikTok users through in-depth interviews. The findings indicate that TikTok, as a short-video-based social media platform, provides strong visual and emotional appeal, particularly through the use of trending music, storytelling narratives, and cinematic visuals. Authentic, interactive, and relatable content has proven to be more effective in increasing awareness and interest among Gen Z. The transformation of heritage tourism marketing through TikTok not only expands promotional reach but also helps shape a modern and digitally relevant image of the destination.
Co-Authors Aprilyaningrum, Vina Arfiyansyah Aulia Afniar Rahmawati Deassy Ratna Juwita Sari Edelweis Putri Prima Fitria Widiyani Roosinda Lucky Cahyo Kurniawan Maghiesswara Bayu W.J Mistika Ayu Wulandari Moch. Arkansyah Octavia Dwi Xenora Putra Yudha Rere Isa Shangpari Musti Wahyuadji, Haryo Ontowiryo Yuga Adi Kusuma