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All Journal Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Aulia Afniar Rahmawati
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Makna Lirik Lagu "Satu-satu" Karya IDGITAF dalam Kajian Semiotika Ferdinand de Saussure Fahriza, Ade Ayu; Aulia Afniar Rahmawati
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.825

Abstract

This research discusses the semiotic analysis of the meaning of motivation in the lyrics of the song "Satu-Satu" by Idgitaf. In this research, the author uses a semiotic method based on Saussure's ideas. Saussure's theory explains that signs have interconnected elements: signifier and signified. The results of the research of the song lyrics "Satu-Satu" by Idgitaf have meanings related to motivational messages. The motivation in question is the motivation to rise from the downturn of life and keep going because there will be a future for people who are strong to rise and survive. The songwriter also invites listeners to be patient and sincere with everything that has happened, because everyone must have bad experiences. The data analysis method is based on Ferdinand de Saussure's semiotics which focuses on the symbols themselves.
Strategi Digital Marketing untuk Generasi Muda Studi Kasus: Applikasi Spotify di Indonesia Anita Agustina Wulandari; Octavia Dwi Xenora; Aulia Afniar Rahmawati
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.878

Abstract

This research will outline several Spotify digital marketing strategies in Indonesia and evaluate the effectiveness of this approach in increasing brand awareness and customer loyalty, especially among the younger generation. Through Spotify case study analysis, we will see how digital marketing plays an important role in strengthening a brand's position in the competitive music streaming industry. The author is interested in conducting research on digital marketing strategies using media to reach young people. Through various options such as the online format in the Spotify For Brands feature and using the power of the Spotify application in Indonesia. It is felt that research on the Spotify streaming music application is very important to do at this time, considering that references to Spotify are still dominated by Generation Z and Millennial Generation. This research uses a qualitative descriptive approach with a data collection method that involves taking data from the library, reading, taking notes and processing research materials. Next, the data obtained is poured into appropriate sub-chapters to answer the research problem formulation. Based on the analysis of Spotify's digital marketing strategy which is based on behavioral intention, it can be concluded that this approach is very effective in increasing brand awareness and loyalty among Indonesia's young generation. Spotify leverages a combination of data analytics and a deep understanding of user behavioral intent to provide content that is relevant and engaging for each individual.
Digital Visual Branding : Membangun Tata Kelola Manajemen Digital Branding Desa Gisik Cemandi Gina Amara Amodia; Sahrul Rizkyanto; Hanan Salsabila; Triyoga Agung Laksana; Jokhanan Kristiyono; Aulia Afniar Rahmawati; E. Rizky Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.889

Abstract

Gisik Cemandi Sedati refers to an area or village in East Java, Indonesia, which is known for its tourism potential, especially related to beaches and sea-related activities. This area has the potential for natural tourism, especially beach tourism, because it is located on the northern coast of Java. The people of Gisik Cemandi Village generally work as salt farmers, fishermen, and small traders. Most of the population has not made full use of digital technology, especially in the context of tourism marketing and promotion. This research focuses on the implementation of digital branding for Gisik Cemandi Village, Sedati, Sidoarjo through the Abdimas (Community Service) program by Stikosa-AWS. This service began with the lack of digital exposure in Gisik Cemandi Village, which has significant tourism potential. The main goal is to increase the visibility and branding of the village through digital strategies, so that it can attract more tourists and improve the local economy. The methods used include SWOT analysis to identify strengths, weaknesses, opportunities, and threats in village digital marketing. Furthermore, a digital content strategy involving websites, social media, and online campaigns was developed. The Abdimas Stikosa-AWS program also involves training villagers in managing digital content. The results of this program include a significant increase in online traffic to the village's digital platform, increased interaction on social media, and an increase in the number of tourist visits. This research confirms that the implementation of digital branding through the Abdimas program can be effective in increasing the visibility and attractiveness of village tourism.
Storytelling Cultural Hybridity: A Narrative Study of Southeast Asian Representation in Raya and the Last Dragon Aulia Afniar Rahmawati; Jokhanan Kristiyono; Athok Murtadlo; Mochammad Arkansyah; Supriadi
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1060

Abstract

The research analyzes cultural hybridity in Southeast Asian animated storytelling through an assessment of Raya and the Last Dragon film. Structural narrative analysis and visual semiotics techniques are used to evaluate how the film delivers Southeast Asian identity perspectives to non-regional audiences. The analysis of the movie employs Claude Lévi-Strauss’s binary opposition framework to reveal cultural tensions between trust and betrayal and unity and fragmentation which repeatedly appear in the text. The film's visual design combines various Southeast Asian cultural elements into an original unified imagery which includes architectural designs and weapons and magical creatures alongside costume styles. Rather than offering a descriptive reading of narrative alone, this study decodes how hybrid representations shape ideological messages. This study contributes to global media representation studies via analysis that back up accurate representation of culture with observation both of precise and truthful material, as well as within viewing audience. This paper uses narrative theory and visual cultural analysis for studying transnational animation as it presents cultural pride and ideology through interdisciplinary methodologies.
Co-Authors Anita Agustina Wulandari Athok Murtadlo E. Rizky Wulandari Fahriza, Ade Ayu Gina Amara Amodia Hanan Salsabila Jokhanan Kristiyono Octavia Dwi Xenora Sahrul Rizkyanto Supriadi Triyoga Agung Laksana