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Tyas, Hifani Nimas
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Educational Services Marketing Strategy in Increasing the Interest of Prospective Education Candidates Tyas, Hifani Nimas; Sultoni, Sultoni; Sunandar, Asep
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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This article discusses the marketing mix of educational services and its application in increasing the interest of prospective students in educational institutions. Using the literature study research method, an analysis was carried out on the elements of the marketing mix, namely products, prices, places, people, facilities, processes, and promotions, as well as how each element contributes to attracting prospective students. The findings show that relevant and quality program offerings, competitive pricing, and accessibility of educational locations are key factors in attracting interest. Additionally, the use of innovative promotional strategies, including digital marketing and engagement with the community, can significantly strengthen the institution's image. This article provides insight into the importance of integrating marketing strategies in the context of education, as well as recommendations for institution managers to optimize the marketing mix to increase the enrollment of prospective students effectively and sustainably, ensuring the institution's long-term success.
PERAN KURIKULUM ISMUBA DALAM MENGEMBANGKAN KARAKTER RELIGIUS PESERTA DIDIK Nurlaeli, Aprilliya; Putri, Eka Dwi; Cahyani, Erina Dwi; Tyas, Hifani Nimas; Labieqoh, Syakhshiyatin Nur; Maisyaroh, Maisyaroh
Proceedings Series of Educational Studies 2025: Seminar Nasional Departemen Administrasi Pendidikan "Transformasi Manajemen Pendidikan: Memban
Publisher : Universitas Negeri Malang

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Penelitian ini bertujuan untuk mendeskripsikan pengembangan, implementasi, dan evaluasi kurikulum ISMUBA di SMA Muhammadiyah 1 Malang. Penelitian ini menggunakan pendekatan kualitatif dengan rancangan studi kasus yang dilakukan di SMA Muhammadiyah 1 Kota Malang. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi kepada penanggung jawab kurikulum ISMUBA di SMA Muhammadiyah Malang. Hasil penelitian menunjukkan bahwa kurikulum ISMUBA dirancang untuk mengintegrasikan nilai-nilai Islam, Muhammadiyah, dan Bahasa Arab, dengan implementasi yang menekankan pembiasaan, pembelajaran aktif, dan pendekatan kolaboratif. Program pembiasaan seperti Bina Baca Al-Quran, kultum, dan kegiatan religius lainnya berkontribusi signifikan dalam membentuk karakter religius peserta didik. Evaluasi kurikulum dilakukan secara berkala untuk menilai efektivitasnya dalam mencapai tujuan pendidikan.
Co-Authors Asep Sunandar Cahyani, Erina Dwi Labieqoh, Syakhshiyatin Nur Maisyaroh Nurlaeli, Aprilliya Putri, Eka Dwi Sultoni Sultoni, Sultoni