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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset JEBD
Shavira Nafa Dilla
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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A Study on the Impact of Digital Marketing on the Business Growth of SMEs Warkop Sidjie Rismawati; Siti Nuraini; Adelia Dwi Sagita; Shavira Nafa Dilla; Muhammad Yusuf
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the impact of digital marketing on the business growth of Micro, Small, and Medium Enterprises (MSMEs) Warkop Sidjie. In the current digital era, implementing digital marketing strategies has become crucial for MSMEs to enhance their visibility and competitiveness. This research employs a quantitative approach by collecting data through surveys involving the owners and visitors of Warkop Sidjie. The collected data is analyzed using linear regression to measure the relationship between digital marketing variables and business growth. The results of the study indicate a significant positive impact of digital marketing on the business growth of Warkop Sidjie. The use of social media as a promotional tool, websites, and other digital marketing strategies has proven effective in increasing the number of customers and sales. Moreover, survey results reveal that customers who discover Warkop Sidjie through digital platforms tend to visit more frequently. This study provides practical implications for other MSMEs to utilize digital marketing as a strategic tool to expand their market share and boost business growth.
Analisis Komunikasi dan Budaya Organisasi terhadap Kinerja Karyawan pada Perusahaan PT Kereta Api Indonesia (Persero) Rismawati Rismawati; Anggi Maulana; Shavira Nafa Dilla; Supriyanto Supriyanto; Siti Nuraini
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1997

Abstract

This study aims to analyze the application of Organizational Theory at PT Kereta Api Indonesia (Persero) in the context of organizational communication, organizational culture and employee performance. PT Kereta Api Indonesia as a state-owned company engaged in the transportation sector has unique challenges and opportunities in managing its human resources and operations. Through a qualitative approach, this study collected data from interviews with managers and employees, as well as analysis of internal company documents. The results of this study indicate that effective communication and a strong organizational culture contribute significantly to improving employee performance. In addition, the implementation of clear organizational values ​​and ongoing training are key factors in creating a productive work environment. This study is expected to provide insight for PT Kereta Api Indonesia management in optimizing organizational strategies to achieve better company goals.
Co-Authors Adelia Dwi Sagita Anggi Maulana MUHAMMAD YUSUF Rismawati Rismawati Rismawati Siti Nuraini Supriyanto Supriyanto