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All Journal Feedback International Journal of Communication Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Malik, Ashrun Mubarak
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Public Relations' Role in Promoting Religious Programs at Samarinda Islamic Center Mosque Adelia, Dina Resa; Nur Hayati, Afita; Saputranur, Saputranur; Malik, Ashrun Mubarak
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.80

Abstract

The mosque holds a significant role in Islamic culture, serving not only as a place of worship but also as a center for social, political, and cultural activities. Historically, mosques have functioned as venues for education and strategic planning, as seen during the time of the Prophet Muhammad. The Samarinda Islamic Center Mosque, an icon of Islamic culture in East Kalimantan and the second-largest mosque in Southeast Asia, embodies this multifunctionality. This study aims to explore the role of public relations in publicizing and promoting religious programs at the Samarinda Islamic Center Mosque and to identify the media utilized for these efforts. Employing a qualitative descriptive method, data were collected through observation, interviews, and documentation. A total of 15 informants participated, including 8 public relations staff selected through purposive and snowball sampling techniques and 7 congregation members and visitors chosen via accidental sampling. Data analysis involved condensation, presentation, and conclusion, with validation ensured through interview recordings and photographic evidence. Findings indicate that public relations play a vital role in coordinating program publications and promotions. This includes regular meetings, collaboration with various media outlets, and the use of social media platforms such as Facebook, YouTube, and websites. Additionally, electronic media like radio and television, as well as traditional materials like banners and posters, are employed to maximize outreach and engagement.
KONTESTASI KONSEP HIJRAH DI MEDIA SOSIAL ( STUDI KOMPARATIF MEDIA SUNNI DAN SALAFI ) Malik, Ashrun Mubarak; Nurfadillah, Nurfadillah; Sagirah, Sitti; Inayah, Sitti Syahar; Dja'fara, Syahril
Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam Vol 2 No 1 (2024): Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah UIN Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/mushawwir.v2i1.8114

Abstract

Latar belakang penelitian ini adalah adanya permasalahan terkait semakin merambatnya fenomenal Hijrah saat ini yang memunculkan kontestasi keagamaan khususnya masyarakat perkotaan (urban) yang mana terbukannya kran informasi melalui media sosial, dimana sedikit banyak menimbulkan gejolak pemikiran antara mereka. Diskusi antara “ mana benar” dan “mana salah” dalam hal agama semakin nyaring terdengar seturut penggunaan media sosial dalam perbincangan isu tersebut. Ketegangan tidak hanya terjadi dalam relasi antaraumat beragama, tetapi juga dalam internal umat islam. Kontestasi sendiri terjadi bukan hanya dikarenakan perbedaan dalam berpendapat saja, akan tetapi kurangnya penafsiran yang tidak tepat dan tanpa adanya Tabayyun terlebih dahulu sehingga menjadi salah satu pemicu adanya kontestasi di media sosial. Metode yang digunakan dalam penelitian ini yaitu metode kualitatif- deskriptif. Penelitian ini lebih spesifik lagi menelaah antara media sunni dan salafi dengan menggunakan metode perbandingan (komparatif) dan teori CA (Conversational Argument) dimana penelitian ini akan membandingkan konsep hijrah dari media sunni dan salafi tersebut.
Co-Authors Adelia, Dina Resa Afita Nur Hayati Dja'fara, Syahril Nurfadillah Nurfadillah Sagirah, Sitti Saputranur, Saputranur Sitti Syahar Inayah