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All Journal Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Yafiz, Muhammad
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Taqaddum : Community Service Journal

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Price Perception Optimization Strategy to Increase Purchasing Decisions for Flash Sale Products in the Shopee Application Hayati, Fitri; Yafiz, Muhammad; Lubis, Adrian Niken; Tama, Aria Satria
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Technological advancements and the widespread use of the internet have changed consumer behavior in Indonesia, with e-commerce becoming an integral part of everyday transactions. This study examines optimizing price perception to improve purchase decisions for flash sale products on Shopee, a major e-commerce platform in Indonesia. It involves Focus Group Discussions, Training, and Collaboration with government entities to explore the impact of price perception on consumer choice. A sample of 150 Shopee users and 50 sellers was analyzed to assess the effectiveness of price perception strategies. The results showed that, although promotions such as discounts and flash sales attract attention, clear and honest price perception influences purchasing behavior significantly. Training sessions revealed that transparency and accurate discount information increased consumer trust, increased engagement in flash sales and seller profits. The study concludes that optimizing price perception through effective promotional strategies is critical in competitive e-commerce. A balance between attractive prices and perceived value can drive consumer loyalty and market competitiveness.
Training to Optimize Consumer Purchase Decisions through Product Quality and Pricing Yafiz, Muhammad; Salwa, Rasidi; Lubis, Noor Adinda S.F
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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The study aims to analyze the impact of product quality and price on consumer purchasing decisions at Toko Gopek Medan. A quantitative method using multiple linear regression was employed. The findings reveal that product quality significantly influences purchasing decisions, with a positive regression coefficient indicating that improvements in product quality can enhance consumer purchasing decisions. Conversely, price does not show a significant effect on purchasing decisions, as evidenced by a p-value greater than 0.05. The adjusted R-squared value of 0.868 indicates that approximately 86.8% of the variation in purchasing decisions can be explained by product quality and price. These results suggest that Toko Gopek Medan should focus its marketing efforts on enhancing product quality to attract more consumers and increase sales. This research provides strategic insights for the future development of Toko Gopek's business.
Co-Authors Abrar, Muhammad Farid Akbar, Rohid Hayati, Fitri Isnaini Harahap Lubis, Adrian Niken Lubis, Noor Adinda S.F Marliyah, Marliyah Padillah, Fahmil Putro, Sampurno Salwa, Rasidi Tama, Aria Satria