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All Journal Jurnal Adijaya Multidisiplin Jurnal Riset Multidisiplin Edukasi
Muhamad Reza Pahlefy
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Influence Tactics of Leaders: The Role of Ray Kroc’s Transformational Leadership in Shaping McDonald’s Organizational Culture and Global Success Muhamad Reza Pahlefy; Tasya Amanda Putri
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 1 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Januari 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i1.30

Abstract

Leadership plays a central role in determining organizational success, especially in the context of competitive global business. Ray Kroc, the figure behind McDonald’s success, is known as a transformational leader capable of turning a small restaurant into a leading global fast-food chain. This study aims to analyze the application of the Model of Power and Influence in Kroc's leadership, particularly in building an organizational culture based on innovation, efficiency, and adaptability. Using a literature review approach, data were obtained from scientific journals, books, and credible reports. The analysis shows that Kroc integrated influence tactics such as rational persuasion, inspirational appeals, and consultation to create commitment, compliance, and overcome resistance within the organization. Innovations such as the Speedee Service System reflect a rational persuasion approach that enhanced operational efficiency. Inspiration was instilled through core values such as Quality, Service, Cleanliness, and Value. Consultation with franchise partners ensured local adaptation without sacrificing global standards. As a result, McDonald’s achieved customer loyalty, employee compliance, and consistent global expansion. Kroc's transformational leadership demonstrates how the application of the Model of Power and Influence can create a highly competitive organizational culture and long-term sustainability. This study emphasizes the importance of combining vision, strategy, and influence tactics in building a successful global organization.
Cross-Cultural Marketing Failures And Successes: Lessons From Global Brands Muhamad Reza Pahlefy; Aaron Wenedy; M Fathur Rahman; Lucas Gabrielle Octory L Toruan; Achwa Cahya Camila
Jurnal Adijaya Multidisplin Vol 3 No 01 (2025): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Globalisasi pasar yang pesat dan revolusi digital telah membentuk kembali lanskap kompetitif, menekankan pentingnya adaptabilitas budaya dalam strategi pemasaran internasional. Penelitian ini mengeksplorasi peran dimensi budaya dalam membentuk preferensi konsumen dan mengevaluasi efektivitas strategi pemasaran adaptif dibandingkan dengan yang terstandarisasi. Menggunakan pendekatan tinjauan literatur, penelitian ini mensintesis wawasan dari teori pemasaran lintas budaya untuk menyoroti tantangan dan peluang dalam bisnis global. Temuan menunjukkan bahwa ketidaksesuaian budaya dapat menyebabkan kegagalan pasar yang signifikan, seperti yang terlihat pada kasus Pepsi dan Nike, sementara strategi yang adaptif secara budaya, seperti yang diterapkan oleh Netflix dan Starbucks, meningkatkan keterlibatan konsumen dan loyalitas merek. Penelitian ini menekankan perlunya bisnis untuk menyeimbangkan antara standarisasi global dan relevansi lokal guna mengoptimalkan efektivitas pemasaran mereka. Penelitian ini berkontribusi pada wacana akademik dan aplikasi praktis dengan mengusulkan kerangka kerja untuk meningkatkan adaptabilitas budaya sekaligus mempertahankan identitas merek.
Co-Authors Aaron Wenedy Achwa Cahya Camila Lucas Gabrielle Octory L Toruan M Fathur Rahman Tasya Amanda Putri