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All Journal Jurnal Pengabdian Masyarakat Bestari (JPMB)
Ginting, Mitha C
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Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Community Service: Digital Accounting and Digital Marketing Training for MSMEs in Desa Baru, Pancur Batu District Nadapdap, Kristanty M.N; Normi, Siti; Sumarsan, Thomas; Saragih, Rintan Br.; Sihite, Duma; Sagala, Farida; Ginting, Mitha C; Melianna, Saur; Gultom, Robinhot; Sianturi, Jeudi A.T.P
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i12.12600

Abstract

This Community Service Program aims to improve the competitiveness of MSMEs in Desa Baru, Pancur Batu District through digital marketing training and accounting digitalization. This training equips participants with the skills to utilize online platforms and social media in product marketing, as well as using digital accounting software for more efficient and accurate financial management. The results of this program show an increase in participants' understanding of the use of digital technology in managing their businesses, which has a positive impact on operational efficiency and increasing market reach. MSMEs in this village are now better prepared to adapt to technological developments and the ever-growing digital market.
Co-Authors Farida Sagala Melianna, Saur Nadapdap, Kristanty M.N Robinhot Gultom, Robinhot Saragih, Rintan Br. Sianturi, Jeudi A.T.P Sihite, Duma Siti Normi, Siti Sumarsan, Thomas