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All Journal Unram Journal of Community Service (UJCS) As-Sidanah : Jurnal Pengabdian Masyarakat
Pinasti, Enggarningtyas Retno
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI MANAJEMEN KEUANGAN BAGI PELAKU USAHA ULTRA MIKRO: OPTIMALKAN KEUNTUNGAN DENGAN HARGA POKOK PRODUKSI Jannah, Richatul; Rizkyana, Fitrarena Widhi; Pratiwi, Meilani Intan; Budiantoro, Risanda Alirastra; Lestari, Tiara Dwi; Himmatina, Dina Nur; Haidar, Arif Agus; Pinasti, Enggarningtyas Retno
As-Sidanah Vol 6 No 2 (2024): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v6i2.453-470

Abstract

This community service program was motivated by the limited understanding of ultra-micro business actors (UMi) in Candi Village, Semarang City, regarding financial management and calculating the Cost of Goods Sold (HPP), which affects business sustainability and welfare. The program aimed to provide education on financial management and HPP calculation to help members of the Micro Business Communication Forum (FOKUS) improve their business sustainability and economic welfare. To achieve this, the program employed the Participatory Action Research (PAR) methodology, which involved active participation from the business actors in all stages of the program. The methods used included theoretical education, interactive discussions, and practical HPP calculations relevant to the participants' businesses. The results showed a significant improvement in participants' understanding, enabling them to maintain accurate financial records and separate personal and business finances. The evaluation using the Respondent Achievement Level (TCR) showed scores above 80% in understanding financial management, HPP calculation, and business sustainability, with scores between 60% and 80% in applying this knowledge and improving welfare. The program successfully enhanced the participants' ability to manage their finances, project business profits more effectively, and increase overall business sustainability and welfare.
Strengthening the Competitiveness of BUMDes Sumber Kamulyan through Digital-Based Management and Marketing Strategies Susanti, Anis; Budiantoro, Risanda A.; Putra, Febrianur I.F.S.; Nafisa, Binta Zulfa; Nurhikmah, Abdullah Arif; Pinasti, Enggarningtyas Retno; Az Zahra, Nadia Faiza
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1181

Abstract

Village-Owned Enterprises (BUMDes) have the potential to strengthen local economic competitiveness but often face challenges in governance and digital marketing. This community service program aimed to enhance the capacity of BUMDes Sumber Kamulyan in Wunut Village through the implementation of SIBUMDes Wunut, a website-based information system designed as an appropriate digital tool. The activities were carried out in five stages: initial governance and marketing management, intensive training for 30 participants consisting of village officials, BUMDes managers, women’s groups, and youth organizations, technology implementation, mentoring and evaluation, and sustainability planning. Evaluation using the Total Criteria of Response method indicated an average score of 86.75 percent, categorized as very good. The results showed improvements in management, including digital standard operating procedures and transparent financial recording, and in marketing, particularly through social media content development and tourism branding of Umbul Pelem. Sustainability is supported by the formation of an internal digital management team and partnerships with local stakeholders. In conclusion, SIBUMDes Wunut as a website-based system effectively improves governance, strengthens digital marketing strategies, and enhances the competitiveness of rural enterprises.
Co-Authors Anis Susanti Az Zahra, Nadia Faiza Haidar, Arif Agus Himmatina, Dina Nur Lestari, Tiara Dwi Nafisa, Binta Zulfa Nurhikmah, Abdullah Arif Pratiwi, Meilani Intan Putra, Febrianur I.F.S. Richatul Jannah Risanda Alirastra Budiantoro Rizkyana, Fitrarena Widhi