Unram Journal of Community Service (UJCS)
Vol. 6 No. 4 (2025): December: In Progress

Strengthening the Competitiveness of BUMDes Sumber Kamulyan through Digital-Based Management and Marketing Strategies

Susanti, Anis (Unknown)
Budiantoro, Risanda A. (Unknown)
Putra, Febrianur I.F.S. (Unknown)
Nafisa, Binta Zulfa (Unknown)
Nurhikmah, Abdullah Arif (Unknown)
Pinasti, Enggarningtyas Retno (Unknown)
Az Zahra, Nadia Faiza (Unknown)



Article Info

Publish Date
10 Dec 2025

Abstract

Village-Owned Enterprises (BUMDes) have the potential to strengthen local economic competitiveness but often face challenges in governance and digital marketing. This community service program aimed to enhance the capacity of BUMDes Sumber Kamulyan in Wunut Village through the implementation of SIBUMDes Wunut, a website-based information system designed as an appropriate digital tool. The activities were carried out in five stages: initial governance and marketing management, intensive training for 30 participants consisting of village officials, BUMDes managers, women’s groups, and youth organizations, technology implementation, mentoring and evaluation, and sustainability planning. Evaluation using the Total Criteria of Response method indicated an average score of 86.75 percent, categorized as very good. The results showed improvements in management, including digital standard operating procedures and transparent financial recording, and in marketing, particularly through social media content development and tourism branding of Umbul Pelem. Sustainability is supported by the formation of an internal digital management team and partnerships with local stakeholders. In conclusion, SIBUMDes Wunut as a website-based system effectively improves governance, strengthens digital marketing strategies, and enhances the competitiveness of rural enterprises.

Copyrights © 2025






Journal Info

Abbrev

UJCS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Unram Journal of Community Services (UJCS) is a scientific multidisciplinary journal published by Postgraduate Mataram University, Indonesia. It is at the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to ...