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All Journal Journal of English Language and Pedagogy (JELPA) ELite Journal: International Journal of Education, Language and Literature
Putra, Yosua Ade
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Education Languange, Linguistic, Communication & Media

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Register Used by Indonesian E-sport Team (Onic) in Mobile Legend Bang-Bang Putra, Yosua Ade; Lee, Nicholas; Oktapianto, Belly; Linuwih, Endar Rachmawaty
Journal of English Language and Pedagogy (JELPA) Vol. 2 No. 1 (2024): MAY
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v2i1.1100

Abstract

Register refers to a form of language variation specific to a particular community or group. Different language varieties within a community can convey distinct meanings. This paper aims to identify the forms of registers used by pro players from the Onic e-sports team in the online game Mobile Legends: Bang Bang and to explain their functions. The data found were 18 registers used by pro players to communicate in the team. The form of the register is classified into two: lingual units of word as many as 15 registers and lingual units of phrase consisting of 3 registers. From these registers there are three functions, namely; a) enhancing communication efficiency, b) boosting hype and atmosphere, and c) facilitating communication among players. Studying these registers is significant as it sheds light on the unique linguistic dynamics of gaming communities, contributing to a deeper understanding of language use in digital and collaborative environments.
REPRESENTATION OF INDONESIAN’S BEAUTY CONCEPT IN “CITRA” HAND & BODY LOTION ADVERTISEMENT USING ROLAND BARTHES’ SEMIOTICS APPROACH Kurniawan, Yulius; Putra, Yosua Ade; Fadilah, Eka
ELite Journal : International Journal of Education, Language and Literature Vol. 4 No. 2 (2024): ELite Journal (Volume 4 Number 2, April 2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v4n2.p61-70

Abstract

This study explores the representation of beauty concept in Indonesian advertisements, with a focus on Citra's "Ragam Cantik Indonesia" advertisement, through the lens of Roland Barthes' semiotic theory. However, there is a gap in understanding how these beauty standards are constructed and communicated, particularly in the context of local brands like Citra. This research aims to fill this gap by analyzing the denotative, connotative, and myth to uncover the Indonesian beauty concept in Citra brand advertisement. The advertisement seeks to highlight the racial and cultural diversity of Indonesia,presenting a variety of beauty standards. It features models with diverse characteristics, including fair, brown, and dark skin tones, as well as straight, curly, and hijab-wearing hair styles. This selection clearly represents the multifaceted concept of beauty in Indonesia. Additionally, the ad aims to challenge the prevailing myth that ideal beauty is synonymous with having white skin.
Co-Authors Fadilah, Eka Kurniawan, Yulius Lee, Nicholas Linuwih, Endar Rachmawaty Oktapianto, Belly